Preview

Employment and Starbucks

Powerful Essays
Open Document
Open Document
4469 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Employment and Starbucks
In 1971, three coffee fanatics – Gerald Baldwin, Gordon Bowker and Ziev Siegel founded Starbucks in Seattle, Washington (Moon & Quelch, 2006). Howard Schultz, who is now the CEO, joined the marketing team. He made a trip to Italy and became obsessed with the idea of how people were drinking coffee in the cafes. A few years later Howard Schultz bought Starbucks from the three founders and started to expand the coffee brand. Starbucks is the leader in the coffee industry and is one of the most recognized brands in the world. Now let us take a deeper look into the Starbucks organization. The 21st century has brought new trends in the labor force composition that surely affects human resource management (HRM). Starbucks has to deal with these changes in order to make their employees happy and to run their business successfully. One of the examples of a trend that affects HRM is an aging workforce. By now the worker age range of 45 to 64 has grown dramatically and continues to grow (Noe, Hollenbeck, Gerhart & Wright, 2010, p. 32). Starbucks is following the trend. For instance, the company has recently purchased the workshop that is called Aging Workforce (PR Newswire, 2010). Another example of a trend that puts a big impact on the workforce is an increased diversity level. Starbucks understands the importance of a diverse workforce for the company future and “reflects a comparable dedication to diversity as an essential component” in the way they conduct business (Starbucks, 2010). Starbucks states that they hire people regardless to the applicants’ race, national origin, gender, and any other bias (Starbucks, 2010). For example, 28% of Senior Officers (Senior Vice President and above) are female and 22% are people of color (Starbucks Annual Report, 2010). The next change affecting the workforce is that companies have begun empowering their employees. Employees are given “responsibility and authority to make decisions


References: Allison, M. (2009). Correction: Howard Schultz says no more layoffs planned at starbucks. McClatchy – Tribune Business News, doi: 1654391581 Fortune’s 100 best companies to work for in 2010 Noe, R.A., Hollenbeck, J. R., Gerhart, B., Wright, P. M. (2008). Human Resource Management: Gaining A Competitive Advantage (7th ed.). New York: McGraw-Hill/Irwin. Schorn, D. (2006). Howard Schultz: the star of Starbucks. Scott Pelley meets the man behind the coffee empire. CBS, Retrieved from http:www.cbsnews.com/stories/2006/04/21/60minutes/main1532246.shtml Schultz, H, & Yang, D Starbucks (2009). Retrieved from http://www.starbucks.com/aboutus/pressdesc.asp?id=829 Starbucks Coffee Company Starbucks Corporation. (2009). Starbucks Corporate Fiscal 2008 Annual Report. Retrieved from http://media.corporate-ir.net/media_files/irol/99/99518/reports/StarbucksAnnualReport.pdf Thompson, A. A., Gamble, J.E. (1999). Starbucks Corporation. Retrieved from http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html Weber, G Weinstein, M.. (2008, May). Fresh cup of training. Training, 45(4), 10.  Retrieved from ABI/INFORM Global. (Document ID: 1475702351). Young, J.  (2005, November). Reach for the Starbucks. Training Journal,14-17. Retrieved from ABI/INFORM Global. (Document ID: 1264191474).

You May Also Find These Documents Helpful

  • Good Essays

    Starbucks uses HR to help to budget and manage costs. They do this by having a set of people for specific tasks. If someone is more skilled they will move that person to another place because they have better skills and the quality of their work is much better which shows that they have better qualifications. Human resources make the business a work place and at Starbucks the employees have certain characteristics like their behaviour and age, which helps to improve the businesses expectation from customers.…

    • 822 Words
    • 4 Pages
    Good Essays
  • Best Essays

    * Herve R, (2004). The past, present and future of Starbucks corporation. Available: http://www.calarosbay.com/files/StarbucksCaseStudy.pdf. Last accessed 30 September 2011.…

    • 4211 Words
    • 17 Pages
    Best Essays
  • Better Essays

    Starbucks Management

    • 1239 Words
    • 5 Pages

    Coffee is one of the most beloved beverages in the world. When you think of coffee, one company always spring to mind - Starbucks. There seems to be one on every block. Who is one of the geniuses in charge of this force to be reckoned with? Willard Dub Hay joined the Starbucks family in November 2002 as the senior vice president. His team handles the purchasing, blending, roasting, recipe development, and the education of Starbucks employees in coffee. He gained responsibility in 2005 by becoming responsible for all of their global coffee procurement. He travels to different regions which grow coffee all over the world, building relationships with generations of farmers (Promoting Sustainability in the Coffee Industry, 2012).…

    • 1239 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Mergent Online, 2011, University of Phoenix Apollo Library. Starbucks Corporation (SUBX). Retrieved September 16, 2011.…

    • 2316 Words
    • 10 Pages
    Good Essays
  • Better Essays

    Starbucks APA Paper Final

    • 1942 Words
    • 6 Pages

    The first Starbucks opened in 1971, in Seattle’s historic Pike Place Market. The name, inspired by Moby Dick. Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store. “He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community.” A third place between work and home. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. ("Company Information | Starbucks Coffee Company,")…

    • 1942 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Saving Starbucks Soul

    • 446 Words
    • 2 Pages

    There are some Human Resource Management issues inherent in Howard Schultz’s concerns. The first issue is to develop a performance management system that makes clear to employees what is expected of them. This system will also assure line managers and strategic planners the employee behavior will be in with the Starbucks goals. Another issue is using available technologies to find and hire competent, committed employees that embody the Starbucks image. These potential employees need to be trained and developed from the beginning in the Starbucks manner of doing things. From these employees, a small diverse amount needs to be chosen for the “Coffee Master” program. These graduates of the black apron need to keep on top of the ever changing world of coffee flavors so ongoing training needs to be monitored. All of these employees need be a diverse, dynamic group of individuals that LOVE coffee and are working towards the common goal of making your experience at Starbucks the best it can be while still working quickly and making the company money.…

    • 446 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Essay on Starbucks Coffee

    • 2052 Words
    • 9 Pages

    In 1982, entrepreneur and current chairman, Howard Schultz, joined the company. When Schultz joined the company, he wanted to change the company’s focus away from in home coffee production and coffee bean retailing, to also include selling coffee drinks. Schultz wanted to create an Italian espresso bar atmosphere to the Starbucks Company. Siegel, Baldwin, and Bowker didn’t like the idea, but in 1984 Schultz convinced the “founders of Starbucks to test the coffee bar concept in a new location in downtown Seattle”. In 1985, Schultz decided to leave the company and start his own Italian espresso inspired company called Il Giornale. In 1987, Schultz got backing from local investors and purchased Starbucks. Shultz then changed the name Starbucks to Starbucks Corporation.…

    • 2052 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    The Starbucks Experience

    • 3560 Words
    • 15 Pages

    Michelli was granted unlimited access to the inside workings of Starbucks. In case you didn't know, Starbucks is the biggest chain of coffee shops in the world. There are now more than 11,000 outlets in 37 countries--five new ones start pouring coffee every day. Howard Schultz, the founder, began in Seattle, Washington in 1971 with one shop. If you'd invested $10,000 when stock was first offered in 1992, you'd now have $650,000. Starbucks is regularly voted one of the best run companies. Starbucks has changed coffee culture from dullsville 50 cent mugs of murky brew to $4.00 specialties like "quad, two-pump vanilla, one-and-one-quarter sugar-free hazelnut, ristretto latte, half soy, half nonfat, extra hot, with whip." Staff at Starbucks are real friendly taking dough out of your pocket, and customers love the custom treatment. Who would've thought? Even Howard Schultz was surprised. His second big idea had been to open another shop in Portland.…

    • 3560 Words
    • 15 Pages
    Good Essays
  • Powerful Essays

    Changing Workforce

    • 2814 Words
    • 12 Pages

    All of the questions and statements above need to be answered in order to find out why the workforce is changing and who comprises the majorities now. The workforce today is much more different than just 20 years ago. It is important as a human resource manager to stay up to date on these things and to know what the coming trends are for who you might be looking to employ.…

    • 2814 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Onward: How Starbucks Fought for Its Life without Losing Its Soul. Howard Schultz with Joanne Gordon. New York: Rodale, Inc., 2011. 331 pages.…

    • 1453 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Starbucks Coffee Company came from humble beginnings when it started out as a simple café in Seattle, Washington, in 1971. Originally founded by Howard Schultz and located in the historic Pike Place Market, that single store has since multiplied to more than 15,000 stores located in 50 countries. Starbucks Coffee Company has realized a success which is admired by companies industry wide, with their main source of success being the people they hire to manage within the organization. The management team is charged with a vital responsibility: to pass along the vision of founder Howard Schultz to every employee and customer which is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time” (Our Heritage, para. 6). In addition to that top priority, the management of Starbucks Coffee Company is charged with several complex tasks such as being strong leaders and managers, and knowing the difference; creating and maintaining a healthy organizational culture through the development of their employees and each store experience; and achieving global success.…

    • 1829 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Final Hr Exam

    • 918 Words
    • 4 Pages

    A changing environment today is influencing what human resource managers do and how they do it. Globalization means more competition, and more competition means more pressure to lower costs and to make employees more productive and quality conscious. Technology is requiring more employees to be technologically well informed and pressuring employers to improve their human resource process by applying new technological tool. There is more emphasis “knowledge work” and therefore on building “human capital”, the knowledge, education, training, skills, and expertise of a firm’s employees. Workforce and demographic changes mean that the work force is becoming older and more diverse.…

    • 918 Words
    • 4 Pages
    Good Essays
  • Better Essays

    As noted in our text, there have been major shifts in the American workforce that require the HR professional and the company to continually update their practices. Of these are: an aging workforce, a diverse workforce and skill deficiencies of the workforce.…

    • 879 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    emerging trends in hrm

    • 2122 Words
    • 19 Pages

    Emerging trends in Human Resources Management Robert c. myrtle, dpa Director, executive master of leadership Professor of public administration, and Professor of gerontology Emerging Trends in Human Resources Management (HRM) Session Outcomes: • Discover the global trends affecting human resources management, • Describe the impact these trends are having on organizations and the management of human resources, • Develop an appreciation of the changing role of human resources management in supporting organizational strategy. Emerging Trends in Human Resources Management (HRM) • How would you define or describe Human Resources…

    • 2122 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Business leaders need to be aware of the trends that will impact the operating environment in the future. Trends offer clues about how the operating environment will change. concept these shifts will allow luminous CEO’s and managers to adapt and thrive. This is especially accurate in the dwelling of Human Resources management since people are one of the most principal resources to any enterprise. Here are five accepted trends in Human Resources management that business leaders will want to watch:…

    • 1510 Words
    • 7 Pages
    Powerful Essays