Starbucks is a world renowned company. They went from whole bean roaster and coffee
machine retailer to the leading specialty coffee house chain. This was done by focusing on
quality and atmosphere. They have found that people stop for than just a cup of coffee. They
come to work, relax and hang out with friends and family or just for a quick break. Daily coffee
consumption among adults is on the rise. Without any major competition, Starbucks has made its
place in this industry.
Starbucks . . A Business of Beans
The Starbucks Corporation is an American global coffee company and coffeehouse
chain based in Seattle, WA. Their stores are known as a gathering place with a warm welcoming
environment, quality customer service and exceptional products. They offer a wide range of
products which can be enjoyed on site, at home or taken with you (Starbucks Company Profile,
The History of Starbucks
When Starbucks’s first store was opened in Seattle, Washington in 1971 by Jerry
Baldwin, Zev Siegl and Gordon Bowker they sold only coffee beans and coffee making
equipment. Howard Schultz was hired as Director of Retail Operations roughly 10 years later
and tried to talk the owners into selling drinks. He wasn’t able to and moved on to start the II
Giornale chain of coffee bars in 1986. One year later Starbucks was sold to Schultz who kept
the name and quickly started expanding. Over the years Starbucks has either acquired or bought
companies like Seattle’s Best Coffee, Diedrich Coffee and Peet’s and there are more than 17,000
stores in 55 countries around the world with over 11,000 in the United States alone. In the 90’s
they were offering stock options to employees and went public (Coffee Cake).
Starbucks name comes from Captain Ahab’s first mate in the classic novel Moby Dick.
They derived their logo from this idea also. The logo has gone through a lot of changes...