Starbucks 10k星巴克财务分析报告.Pdf

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Starbucks Global Responsibility Report – Goals and Progress 2011

Year in Review: Fiscal 2011

From our beginning as a single store in Seattle’s Pike Place Market in 1971, we have sought to be a catalyst for positive change in the many communities we serve. Now, with more than 17,000 stores in more than 55 countries and a growing business in consumer packaged goods, we find our reach is greater than ever. Just as important, we continue to believe that the ultimate way to scale the power of our brand is to share the good we do and how we do it so that Starbucks and everyone we touch – from customers to coffee farmers – can thrive and endure. Throughout our more than 40-year journey, Starbucks has sought to find innovative and relevant solutions to the challenges we face as a company while respecting and bringing value to the communities we serve. Today we continue to strengthen and grow our business. Not only does our family of brands connect with people who visit our stores approximately 60 million times each week, but also with customers in the grocery aisle, at home, and in the digital world. In 2011, Starbucks and our stakeholders continued to face pervasive global economic uncertainty and high global unemployment. As always, we seek to lead where we can – inviting other organizations to join us in efforts that can change entire industries, as well as neighborhoods. Time and time again, we have formed relationships with like-minded organizations to help us magnify the moments of connection that remain at the foundation of our business. More than ten years ago, we turned to Conservation International to help us build our ethical sourcing program. Now C.A.F.E. Practices is in its eighth year, and we are sourcing nearly 86 percent of our coffee in a way that promotes continuous improvement in quality, productivity, environmental impact and transparency. As part of our ongoing commitment to environmental stewardship, we have been a retail industry leader in green building, joining the USGBC in the year 2001 and working to create LEED for retail. In 2011 we began to roll out this new global approach across our portfolio and built 75 percent of our new company-owned stores to the LEED standard. No other company has taken LEED to scale like we are, but we hope that we can blaze a trail. 1

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Also in 2011, in celebration of our company’s 40th anniversary, we actively worked with community changemakers, local leaders and organizations already making strides to improve opportunities and education. We will further explore this model in 2012 with two community stores in New York and Los Angeles. While we know we are not perfect, and that the problems we seek to help solve are complex, we are commited to integrating our values into our company strategy, business practices and operations. Our ever-evolving business brings new challenges and opportunities, and we will continue to broaden the scope of our goals and reporting to include more global operations across the brands. We invite you to learn more about our 2011 goals and progress. Regards,

Vivek Varma
executive vice president, Public Affairs

Ben Packard
vice president, Global Responsibility

Starbucks Global Responsibility Report – Goals and Progress 2011

Message from Howard Schultz
chairman, president and chief executive officer
Since Starbucks earliest days, I have believed in a strong link between our company’s performance, our values, and the impact we have on the communities where we do business. This interdependence is at the heart of our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Such interdependence is also right for our business, especially in the times we now live. Consumers have long rewarded brands with their loyalty when they feel a company’s mission and aspirations align with their own. What’s more, our record performance in 2011 confirmed what we have always known to be true: we can...
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