Starbucks’ Mission Social Responsibility and Brand Strength

Topics: Social responsibility, Customer, Sociological terms Pages: 3 (754 words) Published: February 21, 2013
The case “Starbucks’ Mission Social Responsibility and brand Strength” basically discusses many things. It briefs you on how Starbucks came about in 1973 and how the company has evolved since then and the importance of defending its image. The company did many things to defend its image such as putting money back into the stake holder. Also Starbucks make a happy work environment by giving their employees full benefits. Starbucks offer one of the best health care programs in the coffee shop industry. By giving the employees what they want they “make them feel like they are part of something larger than themselves and they also believe they have a voice.” This case also talks about how Starbucks maintains a good reputation for social responsibly and business ethics throughout the international community of coffee growers by building positive relationships with small coffee suppliers as well as the larger ones. They also talk about how the company is also involved in a social development program that investigates building schools and health clinics, as well as other projects that benefit coffee-growing communities. The case explains how Starbucks is environmental friendly company. In fact Starbucks was voted “Most Ethical Company” in 2010. The company thrives themselves on becoming “green” by trying to help clean up waste issues. Finally they case talks about how Starbucks offer stuff the customers would want such as upgrades to the coffee machines, or new food and drink product and even creating a “instant gathering spot” and a place that can draw people together. Starbucks evolution has been based on making everybody around them happy to make them feel like they are part of something big.

1. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? I believe that Starbucks has to be concerned with social responsibility because it affects all parties. In fact I believe that Starbucks has achieved social...
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