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Universiti Utara Malaysia

Lecturer’s Name: Mdm. Chong Yen Wan

Case 7: Starbucks Coffee Company; The Indian Dilemma

Yap Ai Seok 127746|
Wong Qian Ying 127806|
Yeong Sook Cien 128090|
Chang Choo Woon 128176|
Tiu Siew Mei 128207|

Tables of Content
Current Situation3
* Current Performance
* Strategic Posture
Strategic Managers4
* Board Directors
* Top Management
SWOT Analysis
External Factor Analysis Summary (EFAS)6
Internal Factors Analysis Summary (IFAS) 9
Strategic Factor Analysis Summary (SFAS)11
TOWS Matrix13
Strategic Alternatives 15
Recommendation Strategy17
Evaluation and Control19
Consolidate Earning of Starbucks21

List of References22

Starbucks Corporation (Starbucks) is the roaster and retailer of specialty coffee in the world, operating in more than 50 countries. Starbucks purchases and roasts whole bean coffees and sells them, along with handcrafted coffee and tea beverages and a variety of fresh food items, through Company-operated retail stores. It also sells coffee and tea products and license its trademarks through other channels, such as licensed retail stores and, through certain of its licensees and equity investees. The Company produces and sells a variety of ready-to-drink beverages. In addition to its flagship Starbucks brand, its portfolio includes brands, such as Tazo Tea, Seattle's Best Coffee, and Starbucks VIA Ready Brew. Starbucks has three operating segments: United States (US), International, and Global Consumer Products Group (CPG).  Current Performance

Starbucks net earning for year 2010 is 945.6 million. It had obviously increased around 58.7% compared with year...
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