Topics: Starbucks, Coffee, Coffeehouse Pages: 37 (15403 words) Published: December 31, 2012
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This article is about the coffeehouse chain. For other uses, see Starbuck. Starbucks Corporation


Traded as
NASDAQ-100 Component
S&P 500 Component


GenreCoffee house
FoundedPike Place Market in Seattle, Washington (March 30, 1971)

Founder(s)Jerry Baldwin
Gordon Bowker
Zev Siegl

HeadquartersSeattle, Washington, U.S.

Number of locations20,366 in 61 countries (November 16, 2012)[1]

Area servedWorldwide
Key peopleHoward Schultz
(Chairman, President and CEO)
ProductsWhole bean coffee
Boxed tea
Made-to-order beverages
Bottled beverages
Baked goods
Frappuccino beverages

Revenue US$ 13.29 billion (2012)[2]

Operating income
US$ 1.99 billion (2012)[2]

Net income
US$ 1.38 billion (2012)[2]

Total assets
US$ 8.21 billion (2012)[2]

Total equity
US$ 5.10 billion (2012)[2]

Employees149,000 (2011)[2]

Starbucks Coffee Company
Tazo Tea Company
Seattle's Best Coffee
Torrefazione Italia
Hear Music
Ethos Water
Evolution Fresh

Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, and 164 in Thailand.[1] Starbucks sells hot and cold drinks, coffee beans, salads, hot and cold sandwiches, sweet pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores. From Starbucks' founding in 1971 in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s. The first store outside the United States or Canada opened in the mid-1990s, and overseas stores now constitute almost one third of Starbucks' stores.[3] The company planned to open a net of 900 new stores outside of the United States in 2009,[4] but has announced 300 store closures in the United States since 2008.[5] Contents

1 History
o1.1 Founding
o1.2 Sale and expansion
o1.3 Expansion to new markets and products
2 Corporate governance
3 Products
o3.1 Tea
o3.2 Coffee quality
4 Locations
o4.1 Current
o4.2 Former
o4.3 Unbranded stores
o4.4 Automated locations
o4.5 Facilities
5 Advertising
o5.1 Logo
o5.2 Partnerships
6 Parodies and infringements
7 Intellectual property
o7.1 Environmental impact
7.1.1 Recycling
o7.2 Fair trade
o7.3 Ethos water
8 Controversy
o8.1 Market strategy
o8.2 Labor disputes
o8.3 Opening without planning permission
o8.4 Hoax letter
o8.5 "The Way I See It"
o8.6 US military viral email
o8.7 Gun controversy
o8.8 Same-sex marriage
o8.9 European tax avoidance
9 Music, film, and television
10 Parent company relationships
11 See also
12 References
13 Further reading
14 External links

[edit] History

Interior of the Pike Place Market location in 1977.

The Starbucks store at 1912 Pike Place. This is the second location of the original Starbucks, which was at 2000 Western Avenue from 1971 to 1976. [edit] Founding
The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired by coffee roasting entrepreneur Alfred Peet, whom they knew...
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