Starbuck's Strategic Management

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  • Topic: Strategic planning, Starbucks, Mission statement
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  • Published : January 16, 2011
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Module 1 - Case

Strategic Management Process/Vision, Goals, Objectives

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Are Starbucks' current strategies aligned with the company's mission? Will the company continue its past success? Why or why not? Case Instructions:
•    Visit the Starbucks website, identify Starbucks' mission statement, and analyze it. When you visit the Starbucks website, be sure to review the most recent Annual Reports under the "About Us/Investor Relations" sections of the site. •    Read the following articles concerning Starbucks. Also, be sure to perform the most current research about the company. •    Analyze whether Starbucks' current strategies will help the company to meet its mission, vision, and objectives. Write a five-page paper, answering the above Case questions. Required Articles:

Adamy, J., & Wingfield, N. (2009, March 17). Corporate News: Starbucks To Present Recession Strategy. Wall Street Journal  (Eastern Edition),  p. B.2.  Retrieved May 11, 2009, from ABI/INFORM Global database. (Document ID: 1661988191). Web site: http://proquest.umi.com/pqdweb?did=1662578621&sid=10&Fmt=3&clientId=29440&RQT=309&VName=PQD  

Hirsch, J.  (2008, May 31). QUESTIONS & ANSWERS; What Starbucks' CEO has brewing; Howard Schultz talks about how the coffeehouse chain is dealing with the recent economic jolt. Los Angeles Times, p. C.1.  Retrieved May 15, 2009, from Los Angeles Times database. (Document ID: 1487399631). Web site: http://proquest.umi.com/pqdweb?did=1487399631&sid=16&Fmt=3&clientId=29440&RQT=309&VName=PQD  

 
Jennings, L.  (2009, February). Starbucks: Seattle's Best better for growth in '09. Nation's Restaurant News, 43(5), 4,31.  Retrieved May 11, 2009, from ABI/INFORM Global database. (Document ID: 1646770551). Web site: http://proquest.umi.com/pqdweb?did=1646770551&sid=12&Fmt=4&clientId=29440&RQT=309&VName=PQD Helpful Hints:

Business school case assignments are meant to offer practice opportunities for future business...
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