Standvik Steel

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Scenario Summary
Our Town Photography Studio/Gallery is a photography company who provide photographic services to high profile customers. The owner of this company is Catherin Irvin, a nationally recognized photography/portrait artist, who can use the latest tools in digital technology to produce archival quality canvas and watercolor portraits as original works of art. She is even beginning to get some international fame for the artistry and originality her work presents. She has been working hard to develop new techniques in portrait and photograph creation and she is very proud of her works. Mark Bucas, is the marketing manager for the Our Town Photography studio/gallery. He has helped Catherin and the company to open up many new markets throughout the country and maintain the customer satisfaction throughout the years. Catherin had recently asked Mark to create a brand building program for the photography service titled Premier Portraits. Premier Portraits will further employ the state-of-the-art digital technological tools to produce high quality portraits for the customers. The target customers for Premier Portraits are corporate executives, high profile sports figures, politicians, actors and actresses and other such near famous people Your Role/Assignment

You, as the new product manager, have been asked to join Mark as he considers the branding decision for Premier Portrait service. You have just completed your Master’s Degree in Marketing with an emphasis on small business marketing and e-Commerce. Mark would like your fresh input into his decision. You are eager to get started on this project, so that you can put what you learned into practice. Below are some of the key conversations between you and Mark as well as supplemental materials you will need for your proposal. Review them carefully before completing your report. Mark Bucas, Marketing Manager (Conversation #1)

"Thank you for joining me this morning. Catherin wants us to design a brand...
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