Grand Canyon University: ORG-807
June 25, 2013
This paper will discuss how non-profit and for-profit organizations manage the interests, opinions, and concerns of their stakeholders. Additionally, this paper will address the management differences that exist between for-profit and non-profit organizations. A set of research questions will be presented to research the effectiveness of the management techniques employed between the two types of organizations. Managing stakeholder interests in non-profit organizations
Non-profit organizations manage stakeholder interests, concerns and opinions by listening and determining stakeholder salience and according to (Scharmer, 2009), engage in constructive dialogue. (Roberts, 2002) suggests, it is through questioning and engaging stakeholders in dialogue that organizations are able to determine what the stakeholders’ value and what the organization does or might do to provide stakeholders what they value. (Bryson, 2011) recommends a dialogue and deliberation between the organization and stakeholders so stakeholders can share ideas, sponsor and adopt strategic direction or help facilitate a new direction. According to (Fogg, 1994), organizations should utilize different communication styles and techniques. Utilizing multiple communication techniques and initiatives, will capture information and dialogue not presented in the traditional face-to-face meeting. This author believes utilizing different techniques will allow organizations to develop a continuous dialogue with their stakeholders and will empower organizations to potentially engage stakeholders’ in the organization’s overall strategic direction. (Eden & Ackermann, 1998) emphasize the engaging of stakeholders through dialogue will help ensure the organization groups its stakeholders according to their power to place claim on the organization’s attention, resources, or output....