With St. Dismas facing a decline in their patient services, the Board of Directors knew their present strategy was not facilitating the needs of their community. Coming up with new initiatives, such as being more cost-effective in the delivery of inpatient care and developing new programs and services are strategies that will help them continue to capitalize on their more than qualified rehabilitative staff and their own reputation of excellence.
With this in mind, CEO Dr. Splient Splient came up with a plan to meet the Board’s new strategic initiatives of attaching an assisted living facility to St. Dismas’ Campus. The deliverable would be a 100-unit for-profit subsidiary of St. Dumas that would house 110 to 150 light and heavily assisted residents. This would distinguish them from other assisted care facilities as it would be the only one to offer the highly competent therapeutic programs that the hospital now offers.
Upon the approval of Dr. Splient’s plan, the Board also stipulated that he would have to wait to begin construction until after November of 1999 because two of the present Board Members will be running for city council and county commissioner seats. Another constraint established by the Board is for the facility to be open by July of 2000. Other constraints will be in laws and regulations pertaining to building the structure for its population, meeting budgeting requirements, personnel requirements, etc.
Also to be kept in mind are that the financial plans that Dr. Splient and his team came up with are estimates based on present information, projections, and the assumption that St. Dismas will be received by its target market. For, even though it is not a hospital, they might feel like they are in one because of the location. Therefore, it is also assumed that St. Dismas will meet the occupancy levels necessary for it to be profitable and yield a return on the investment.
Now that Dr. Splient has the Board’s approval...
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