Square Pharma

Topics: Marketing, Pharmaceutical industry, Pharmacology Pages: 13 (2886 words) Published: October 4, 2012
Scope of this report:
The scope of the report was based on the annual reports & web site, input from interviews of executives of the SQUARE Pharmaceuticals Limited. To analyze the situation in question, we worked on focusing on SQUARE Pharmaceuticals Limited and analyzing their objectives, market strategies, market situations, product mixes, etc. The analysis was based on the exposed and available information only. In-depth data were not always available on-demand due to some unavailable reasons. SWOT analysis of the company has been done.

Objective of the study:
The specific objectives aimed for this report is to analyze the environmental factors that influence the marketing sector of SQUARE Pharmaceuticals Limited.

Information used to prepare this report has been collected from both the primary and secondary sources which together provided more comprehensive information.

Collection of the data:
An open discussion method was followed to gather primary information by informally interviewing the various executives of the company. Participants were purposefully selected as they commonly engaged in marketing directly or indirectly. Observations were also used to collect primary data while working in different desks. The secondary data was accumulated from two sources- a. internal and b. external. The former sources were annual reports, periodicals, articles and brochures published by the company. So in later we use journals, research papers and articles from various online sources.

Limitations of the Study:
This report suffered from several limitations:
• The most important of them was “time constraint”. Time was not adequate to complete the study more perfectly. • Another important limitation was “inaccessibility in many section of the organization”. We confronted difficulties in getting appointment from the desired respondents as well as appropriate response from the selected respondents due to being confidential for the company. • This report also suffered from inadequate secondary information. • This report’s factual accuracy may be compromised due to out-of-date information. • The findings may not be generalized to the SPL as a whole.

About SQUARE pharmaceuticals Ltd:

SQUARE Pharmaceuticals Limited is the largest pharmaceutical Company in Bangladesh and is leading the Pharmaceuticals sector from the very beginning. It has been continuously in the 1st position among all national and multinational companies since 1985. It was established in 1958 and converted into a public limited company in 1991. The sales turnover of SQUARE Pharmaceuticals Ltd was more than Taka 7.5 Billion (US$ 107.91 million) with about 16.92%market share (April 2006– March 2007) having a growth rate of about 23.17%. SQUARE Pharmaceuticals Limited is an organization with equal emphasis on Leadership, Technology, Quality and Passion. SQUARE Pharmaceuticals Ltd. is the leading branded generic pharmaceutical manufacturer in Bangladesh producing essential and other ethical drugs and medicines by maintaining the quality. SQUARE today symbolizes a name - a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. SQUARE Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985and is now on its way to becoming a high performance global player. SQUARE Pharmaceuticals started as a Partnership Firm in 1958. It converted into a Private Limited Company in 1964. The company made its initial price offering in 1995. It has achieved MHRA certificate as the first pharmaceutical company of Bangladesh.

Environmental factors influencing the marketing activities of SQUARE pharmaceuticals Ltd:

Environmental factors and forces that exist in our outside marketing affect marketing...
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