Square Consumer Products Ltd.

Topics: Advertising, Target audience, Target market Pages: 25 (5371 words) Published: March 17, 2013

SQUARE CONSUMER PRODUCTS LTD. introduces itself as a member of SQUARE Group of Companies, a leading corporate house in Bangladesh which is engaged in the manufacturing and marketing of pharmaceuticals, toiletries, consumer goods, textiles, spinning, knitting, packaging, printing etc. Their Flagship Company SQUARE PHARMACEUTICALS LTD. has already achieved an ISO 9001 certification and is holding the top position among all national and multinational pharmaceuticals companies in Bangladesh since 1985. SQUARE CONSUMER PRODUCTS LTD. has started producing and marketing intrinsic quality of powdered spices (Like chilli, turmeric, cumin and coriander), mixed spices and some ethnic snacks (like Meat Curry Masala, Fish Curry Masala, Garam Masala, Haleem Mix, Chatpati Mix, Chanachur etc.) in terms of taste, flavor & texture. Beside these, their plan is to manufacture and market various food & beverage items very shortly. Mission Statement

Square want to be the world class food products manufacturer in Bangladesh by ensuring intrinsic quality products and customer service with state of the art technology and motivated employees.

At a Glance

In 2001, SCPL started its operation as an individual company. Within a very short span of time SCPL has already drawn the attention of the consumers by providing quality products and preferred services. Their dedication to quality, uniform products, customer service and competitive prices has given them unique position in the market.

New products are continuously being developed and evaluated for growing market. Objectives of the organization
To continue to provide the very best of what the consumer wants To explore new segments of market and to cater to it
To identify what the consumer needs and providing it to them To continue to assure intrinsic quality of hygienic food products with authentic taste To enhance customers' standard of food habit

To expand distribution network to make the products available at customers' doorsteps To enhance the strength and skill of the organization that will contribute to company's increasing growth both in domestic and global markets Distribution

They are maintaining a strong distribution network in the country. At present a total no. Of 121 (One hundred twenty-one) highly experienced Distributors are engaged to market our products throughout the country. SQUARE CONSUMER PRODUCTS LTD. is also the sole distributor of Coca Cola Far East Ltd. for SUNFILL powdered drink.Here is the some name of the distributor working through out the country:-

Distributors Details

Name Address
Akanda Store
Anil Store
Arafat Enterprise
Banani Enterprise
Chowdhury Enterprise
Consumers Aid
Emdad & Brothers
Falcon Enterprise
Dhaka - 12 - Cantoment
Feni traders
Dhaka - 1 - Mirpur
H N Enterprise
Haque & Son's
Dhaka -2 - Mohammadpur
Haque Traders
I B Traders
Jabin Traders
Dhaka - 13 - Badda
Janani Enterprise

Export Market

SQUARE CONSUMER PRODUCTS LTD. widened its horizon by exporting and marketing its products abroad within one year from the date of its inception. SQUARE CONSUMER PRODUCTS LTD. is now strengthening its export operations on its way to becoming a high-performance global competitor by supplying quality food products at competitive price. Its products comply with international phyto-sanitaion requirements. Starting its first export to South Korea in 2002, the company is currently exporting to several countries to Europe, Far East, Middle East and countries like USA, Canada, Australia and Japan.

Current Product Range

Powdered Spices
RADHUNI Powdered Spices are made from selected variety or...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • consumer Essay
  • consumer Essay
  • Products Labels and Their Importance to Consumers Essay
  • Babyboom Consumer Product Inc Essay
  • Consumer Behavior on Amway Products Essay
  • Hp Consumer Products Distribution Essay
  • Overview of SQUARE pharmaceuticals LTD Essay
  • Presentation on Godrej Consumer Product Ltd Essay

Become a StudyMode Member

Sign Up - It's Free