Sports Tourism

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Sports Tourism

Sports Tourism is viewed as international trips that are made to watch sporting events. There is no universally accepted definition of sports tourism, but the terms ‘sport tourism’ and ‘sport tourist’ are often found in literature review. Stuart Hall, a cultural theorist and sociologist from Kingston, Jamaica is one of the many theorists that have formulated an opinion of the definition of sports tourism. Hall is under the belief that sports tourism falls into two categories. These categories are ‘travel to participate in sport’ and ‘travel to observe sport’. As Hall believes that these two categories are associated with the term ‘Sports Tourism’, he found a way to incorporate these categories into what he thought would be a suitable definition for the term ‘Sports Tourism’. As a result, the following definition of Sports Tourism was formulated; “sport tourism may be defined as travel for non-commercial reasons, to participate in or observe sporting activities away from the home range” (Hall 1992, 147). It must also be noted that sports tourism involves business/commercial tourism, and as a result, business/commercial tourism must be included in the definition of sports tourism. Therefore, sport tourism includes all forms of active and passive involvement in sport, casually or in an organized way, for non-commercial or business/commercial reasons, that imply travelling away from home and work locally (Standeven and De Knopf, 1999). Examples of sports tourism in Caribbean countries, specifically Barbados include: Cricket; Athletics; Sailing; Cycling; Diving; Field Hockey; Fishing; Hiking; Horse Racing; Equestrian Horse Riding; Motor Sport; Netball; Polo; Running; Squash; Surfing; Tennis (Lawn); Volleyball; and Water Sports (Callaghan, 2009). This essay aims to identify the entertainment aspect of sports tourism; how it influences the members of society; indentifies the vision of sports tourism in the Caribbean; how sports are utilised in the Caribbean; how sports tourism relates to international business; identifies the main sports tourism events in the Caribbean; and illustrates the major sports tourism events, the total tourism arrivals, the average crop over expenditure along with the average sports expenditure. The Caribbean is known in the world over leisure, entertainment and sport (Adrien, 2006). The sun, sea and sport combine to create a perfect environment of love, fun and joy for tourist associated with business, entertainment or adventure. The football and cricket stands are two things that the Caribbean is known for, as the sun is enjoyed on the greens and in the sea. Countries such as Jamaica, Antigua and Barbuda, St. Lucia, Barbados and Trinidad and Tobago, all residing in the Caribbean, are countries where the night-life is enjoyed, as tourist are entertained with the various “back-in-time” parties, live groups in fun bars, mass camps, and live performances from regional and international artistes being offered by these countries. Sport has become a socio-economic phenomenon of considerable magnitude, influencing community life, business life, clothing styles, languages and ethical values, race relations and even automotive design (Adrien, 2006). It promotes health, mental strength, assists in the development of character, neutralises tension and social instability, builds bonds between international countries, and may also earn revenue. The success of sporting events not only creates a sense of community, but it also provides a way for people to vent their economic frustrations. Currently, sport in the social and economic development of the English-speaking Caribbean countries is painful in terms of the macro-economic adjustment. However, the importance of sport tourism is evident, as it is an important emerging sector which can develop in terms of entrepreneurship, earn foreign exchange, create employment and result in the empowerment of the youth. Golf and cricket are...
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