Sports Teams Regulating Social Networking

Topics: Mass media, First Amendment to the United States Constitution, Journalism Pages: 6 (1855 words) Published: May 9, 2011
Disputes are arising between new media usage and sports teams/leagues. Many of these disagreements are because of new media outlets such as but not limited to Facebook, Twitter, Blogs, and youTube. The sports teams are trying to regulate the usage because they want to profit from the media. Their profit comes from their own in-house media operation and, as in the case of the NFL, operating their own cable channel. When non-regulated media is available to the public the sports teams risk losing a profit and having negative press. Benjamin Hickman analyzes, in the Old Law, New Technology: The First Amendment’s Application When Sports Teams and Leagues Attempt to Regulate New Media, if the First Amendment can dictate to what extent sports teams may regulate the use of the new media.

Across the Pacific in Australia Brett Hutchins and David Rowe examine their countries media crisis between sports teams and media. Reconfiguring Media Sport for the Online World: An Inquiry into “Sports, News, and Digital Media” comprehensively states that with the growth of technology attitudes towards media usage need to develop with it. Media is being infused into every aspect of our lives, especially entertainment arenas like sports. For a sports team to not allow or restrict media coverage may only be holding the organization back. Allowing other teams, sports, and entertainment outlets to take center stage and the valuable attention of fans and audiences. The younger audiences now want new mediums like blogging. Blogging is popular among sports fans and sports related media. The new wave of communication technology was sudden and Brad Shultz and Mary Lou Sheffer suggests that sports media isn’t ready for the change in Left Behind: Local Television and the Community of Sport.

Research Article 1 - Old Law, New Technology: The First Amendment’s Application When Sports Teams and Leagues Attempt to Regulate New Media

Benjamin Hickman examines the Fist Amendment’s role to whether sports teams and leagues can regulate the use of new media by fans and the press at sports events. Hickman examines the current Fist Amendment framework explaining the influence of new media on both sides. Hickman first reveals Brian Bennett’s story, a reporter for The Courier-Journal in Louisville. Bennett blogged in real time, in 2007, about a baseball game at the University of Louisville. Bennett was immediately ejected from the press box and his press credential was revoked. "Reporters covering our championships may blog about the atmosphere, crowd and other details during a game but may not mention anything about the game action. Any reference to game action in a blog or other type of coverage could result in revocation of credentials," an NCAA official said in a statement to The New York Times. This is an attempt for the sports teams to have control. With the rise of new media their exposure had become exposed. Hickman observes how sports teams feel the need for complete regulation because of the influence that new media has on the press, fans, and the general public. Hickman describes a scenario where fans collaborate together using social networking sites to stage a walk out. This situation would be hard for the sports teams to control if they weren’t able to regulate media usage. This is the risk that sports teams are trying to avoid. By managing all outlets of communication the sports teams are ensuring that they won’t have any bad PR mishaps.

Research Article 2 - Reconfiguring Media Sport for the Online World: An Inquiry into “Sports, News, and Digital Media”

The U.S. and Australia are similar in several aspects of media growth. Both Australians and American citizens are browsing websites, social networking, watch online videos, and have a youtube account to name a few. All of these new technologies are becoming increasingly more popular and integral to our everyday life. Brett Hutchins and David Rowe are both University professors who...
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