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Sports Public Relations

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Sports Public Relations
The obsession the world has with sports has forced public relations into this area of interest. Sports are stimulated by sports public relations, sports marketing, sports information and sports promotion. Sports marketing’s primary goal is to ensure that sports are profitable while sports public relation’s objective is to establish and maintain long term relationships with sports teams, sport professionals and sport organizations, with their publics (Hopwood, Kitchin, Skinner, 2010). Sports public relations is also used to maintain a positive flow between the public and the sports teams and professionals (Stoldt, Dittmore, Branvold, 2012). Sports information is the statistics and likely outcomes on sporting events. Sports promotion is used to make these events more appealing and exciting for the fans by using publicity, sales promotion and personal selling (Irwin, Sutton, McCarthy, 2002). These specializations are found in every aspect of sports, whether it is professional sports, collegiate sports, or sporting goods.
Public relations in sports is one of the most important fields of public relations because there is such intense public and media interest in sports (Stoldt, Dittmore, Branvold, 2012). Public relations tactics that are widely used in the sports field include, preparing media kits, writing bios on players, compiling statistics on players, wine and dining with sports reporters, maintaining the press box, arranging media interviews, booking player appearances on television and radio sports shows, handling crises when players run afoul of the law, maintaining the team website, writing a team blog, and providing constant updates for fans on Facebook, Instagram and Twitter (Wilcox, Cameron, 2012). Sports organizations simultaneously compete and cooperate, therefore, another essential goal of sports public relations is to maintain beneficial relationships with all sports organizations, even if they are competitors (Mullin, Hardy, Sutton, 1993). Sport


Cited: Alfansi, Christian (2012). The Strategic Revolution in Sports Public Relations. Insights Thought Leadership in Sports PR, No http://taylorstrategy.com/docs/SRISPR_Insights.pdf Castro, Kimberly, February 26, 2014 G. Clayton Stoldt, Stephen W. Dittmore, Scott E. Branvold. (2012) Sport Public Relations, Managing Stakeholder Communication. United States of America: Human Kinetics Hopwood, Maria Irwin, Richard L. Sutton, William A. McCarthy, Larry M. (2002) Sport Promotion and Sales Management. United States of America: Human Kinetics Mullin, Bernard J Pick, Tom. August 6, 2013. 101 Vital Social Media and Digital Marketing Statistics Social Media Today, Retrieved From, http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013 PRSA, February 27, 2014 Salary Wizard, February 27, 2014. Public Relations Specialist I, U.S. National Averages Salary.com, Retrieved from, Whannel, Garry. (2000). Sports and the Media. London: SAGE Publications Ltd. Wilcox, Dennis L NO AUTHOR, January 15, 2014. Public Relation Specialist UsaEducation.info, Retrieved from, http://www.usaeducation.info/career-options/public-relation-specialists/index.html NO AUTHOR, October 2, 2012
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