Sports Gear

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  • Topic: Manufacturing, Nike, Inc., Marketing
  • Pages : 1 (352 words )
  • Download(s) : 126
  • Published : February 6, 2013
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SPORTS GEAR AND ATHELETIC CLOTHING MANUFACTURING INDUSTRY
CASE ANALYSIS
FINANCIAL MANAGEMENT
The sports gear and athletic clothing manufacturing industry is known to be a rapidly growing industry with constant development in design of every product. The industry is supported by many factors mainly, the urge of maintaining a healthy lifestyle by individuals and also the wide spread market demographic. Precisely, the developed mainly in United States which accounts for 41% of the entire industry followed by the European Union, which has a share of 38% of the worldwide market. The chart below best explain the main players in the industry:

Footwear market shares. PNG – Retrieved from http://www.wikinvest.com/image/Footwear_market_shares.PNG Some important information about the main companies in the industry is: * Nike Inc is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. * Adidas AG is a German multinational corporation that designs and manufacturers sports clothing and accessories. Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world. This industry is attractive for many reasons. There is a frequently innovation in sports technology, so companies are always launching different products into the market. The marketing of the industry is really creative and the campaigns are always innovative. There is a worldwide trend that has been growing, which is to use athletic gear, so the potential market is expanding constantly. There are great opportunities for crosspollination of this industry so the clothing and sport gear combined with technology increases the benefits for consumers. The high recognition of the industry and the main players are...
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