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Sports Entrepreneurship

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Sports Entrepreneurship

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There are several avenues we can lead our lives into. Some can be chosen to fetch money, some taken for pleasure and some to gain power and popularity. Entrepreneurship is fantastic; the thrill that one gets in fostering something which is one’s own is superb besides freedom from being bossed. Looking out for ventures where one can convert their passion into a successful business is the way to go. India has thousands of frustrated sports aficionados who are motivated and ready to work for the betterment of sports in the country. Sports fans are a formidable customer base. So if you love sports the only thing that can limit the possibilities of sports entrepreneurship ideas is your imagination. Simply think business first and then apply sports to it. If you are not sure what type of business you can start, here are a few ideas: •Website: you can sell licensed merchandise, books, DVDs etc online or offer discussion boards, chat rooms, scores, articles, fantasy sports leagues etc •Player Management: includes everything from enhancing your client’s potential on the field to taking care of all legal, financial, marketing, PR and travel operations. (do a Jerry Maguire) •Sports tourism: arrange travel for purpose of participating/viewing events as well adventure sports activities. •Sport themed restaurant or bar: who wouldn’t like a tasty bite/sip while watching their favourite team play. •Printing/Publication: you could target a fan base with magazines, posters or themed post cards. •Sports Camps: if you want to serve the game by working at the grassroots level, you can organize learning camps which can be popularised by bringing in current or former stars of the game. •Sports related franchise: if you have always dreamed of creating computer games go ahead and develop sports video games. Else bring out a sports drink or energy bar or a retail chain of sports equipment. You can specialize in training athletes – helping them increase speed, stamina, agility and...

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