Sports Consumer Behavior

Only available on StudyMode
  • Download(s) : 498
  • Published : May 3, 2011
Open Document
Text Preview
Assignment: Sport Consumer Behavior
Taking a survey of all types of sports equipment around my house I see a variety of different things that my family and I tend to buy depending on the type of sport or activity anyone is into at the time. At first thinking of the this assignment and reading the instructions I did not think that I had any sports equipment in my household but once I started looking around I noticed that there are a lot of things that can be considered sports equipment like exercise equipment and clothing that I very frequently spend money on. Lately I had been getting into working out a lot because I want to lose weight for the summer which is right around the corner, and I have had these spurts a lot and have not gone through with the whole thing but each time I always buy something new that will help me to lose weight. I also took into account all the things that my boyfriend buys because most of the time we both buy stuff for his football. Currently he is playing semi-professional football locally for the city we live in and he is constantly buying new things from clothing to balls and pads for his games. The National Sporting Goods Association (NSGA) has a listing of all the different sports categories and the difference each made every year in sales. The sports category I chose to look at is the hunting and firearms category because it seems to show the most significant changes out if all of the other categories. The significant difference I see in the hunting and firearms category is in increase in sales of about $354 million dollars from 2008 to 2009. Looking at the history of hunting and firearms sales I can see that throughout the years it has continually been a significant increase each year. The only reason I can suggest that there is so much of an interest and increase in this category would be that more and more people are becoming interested in hunting and activities that include the use of firearms, and not to mention the...
tracking img