Preview

Sport Business

Satisfactory Essays
Open Document
Open Document
590 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Sport Business
SBJ SportsBusiness Journal January 23 – January 29, 2012 Volume 14 Issue 38
Weekly Drill

Answers to the questions below can be found in the
January 23 – January 29, 2012 SportsBusiness Journal.

In-Depth: Action Sports
Balancing act – beginning on cover 1) What are many U.S. action sports properties choosing to do as domestic growth becomes stagnant? Collectively, what does this reflect? Expand internationally. The need to gain sponsors from overseas and expand the brand name to other countries.

2) What does ESPN hope to accomplish by introducing a new website for the X Games and by posting videos and stories to it from affiliates in other countries?
They hope that it will strengthen brand awareness. Also, the international content will drive traffic.
3) What popular social media platform are many action sports properties finding as a viable new medium for their programming? YouTube

MARKETING/SPONSORSHIP
Having survived lockouts, licensees enjoy a little optimism – page 10
4) Why were NBA-related product

You May Also Find These Documents Helpful

  • Better Essays

    Social Media and Sports

    • 2367 Words
    • 10 Pages

    Blakley, Julie. "Sports and Social Media." Postano. N.p., 7 Aug. 2012. Web. 20 Dec. 2012. <http://www.postano.com/blog/sports-and-social-media>.…

    • 2367 Words
    • 10 Pages
    Better Essays
  • Good Essays

    It is estimated that eight of the most popular professional sports teams on social media all play soccer. According to Forbes.com, America’s most-followed sports team is the LA Lakers, with 25.6 million followers. By comparison, soccer’s Barcelona has 100.9 million followers, with Real Madrid close behind at 99.8 million. The NFL’s 32 teams have 98 million followers combined, still 1 million less than both Barcelona and Real Madrid. These facts provide evidence that the At the Game product has the opportunity to be more profitable than it other competitors such as NextVr whom are looking to compete in the American…

    • 942 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    3. The most successful sport organizations in attracting and retaining sponsorship partners are those that do all of the following except:…

    • 1324 Words
    • 6 Pages
    Satisfactory Essays
  • Better Essays

    Sports Agent

    • 1489 Words
    • 6 Pages

    In today’s world, the subject of sport has become highly discussed and more popular when compared to the past. With the increase in obesity rates in America, a greater number of individuals are taking part in physical activities to help improve their health. Media coverage on sports has also increased dramatically throughout the years which may also have been a contributor to the increase in popularity. This increase in the popularity of sports has opened many doors to new career opportunities such as sport broadcasting, sport photography, health club management, or professional scouting. With all of these sport-related career opportunities available, this paper will concentrate on one particular profession that is very important to an individual’s athletic career: sport agents. In order to understand what a sport agent is, we must first understand the concept of an agent. An agent is defined as “a person authorized by another to act for him, one entrusted with another’s business” (Staudohar, 2006); thus, a sport agent represents most individuals involved in the sport industry, including athletes in sports such as football, baseball, or figure skating, and also coaches and sport broadcasters.…

    • 1489 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Liebeck V. Mcdonalds

    • 1640 Words
    • 7 Pages

    This paper will consider the facts associated with the case of Stella Liebeck versus McDonald’s, resulting from Ms. Liebeck’s efforts to collect for damages sustained when she spilled extremely hot coffee into her lap in 1992. The issues, applicable laws and the conclusion the jury reached will also be covered as well as the subsequent impacts on American tort law following this decision.…

    • 1640 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Athenos Hummus

    • 1772 Words
    • 8 Pages

    Fullerton (2010). Marketing through Sports Using Mainstream Strategies. (pp.60-91). International Edition. Sports Marketing. New York, NY: McGraw Hill.…

    • 1772 Words
    • 8 Pages
    Better Essays
  • Better Essays

    Sponsors and Sports

    • 1388 Words
    • 6 Pages

    In the world of sports, everything from the cups the athletes drink from to the…

    • 1388 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Futbol Club Barcelona ( also known as Barcelona ) is a professional football organization that is based in Spain and competes in one of the most challenging league in europe called 'La Liga'. Barcelona was incorporated on November 29th, 1899 by a group of Swiss, English and Spanish footballers led by Hans Gamper, who then made a football empire that has improved through many success in the domestic league and in the European competitions. Barcelona started as as a nonprofit oraganzation but then realised that they needed income to build success for the club. The "Nou Camp" is Barcelona's home stadium and was inagurated on September 24th 1957. The stadium holds roughly 90,000 fans and was Barcelona turning point along with big transfer signings to increase fan recognition. FC Barcelona then changed from just a football club to a sort of symbol to the 'catalans' and is building stronger globally with being named the most popular football club around the world and are now the secondest most richest club and best football side in todays game.…

    • 510 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Increasingly, fans want and expect high quality game videos, RSS feeds, widgets, and Fantasy leagues.…

    • 1010 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Case5 ESPN

    • 554 Words
    • 2 Pages

    4. What platforms do ESPN customers use when accessing their Web sites, and how does this further complicate ESPN’s processing picture?…

    • 554 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Supply and Demand

    • 643 Words
    • 3 Pages

    Whenever a hot new product comes out, the demand for it is usually extremely high. The intense marketing and promotions of these things boost the hype, which pushes the demand. However, the supply may be limited for these new hot products, which give manufactures the leverage as far as pricing is concerned. The Apple iPod Mini is one of those hot products that had limited supply when it first came out with high, high demand.…

    • 643 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Expanding marketing structure, increase market share, identifies new customers, open up new routes, and stimulate visitors.…

    • 405 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Note: Click somewhere within your table of contents, press F9, select the “update entire table” radio button, and click “OK” to refresh it automatically.…

    • 695 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    mktg mix

    • 295 Words
    • 2 Pages

    Global Expansion: Expanding into global markets could be very beneficial. Considering the populations of China and India, they could get even more customers.…

    • 295 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    SoundCloud Final Report

    • 5584 Words
    • 13 Pages

    1. The niche market represented by livestreaming is still new and has not truly been tapped into.…

    • 5584 Words
    • 13 Pages
    Satisfactory Essays

Related Topics