Sport Business

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SBJ
SportsBusiness Journal January 23 – January 29, 2012 Volume 14 Issue 38

Weekly Drill

Answers to the questions below can be found in the
January 23 – January 29, 2012 SportsBusiness Journal.

In-Depth: Action Sports
Balancing act – beginning on cover
1) What are many U.S. action sports properties choosing to do as domestic growth becomes stagnant? Collectively, what does this reflect? Expand internationally. The need to gain sponsors from overseas and expand the brand name to other countries.

2) What does ESPN hope to accomplish by introducing a new website for the X Games and by posting videos and stories to it from affiliates in other countries? They hope that it will strengthen brand awareness. Also, the international content will drive traffic. 3) What popular social media platform are many action sports properties finding as a viable new medium for their programming? YouTube

MARKETING/SPONSORSHIP
Having survived lockouts, licensees enjoy a little optimism – page 10 4) Why were NBA-related product...
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