The media coverage of sport has good effects:
* Money - Media companies pay for the rights to show a sporting event. Also, sports shown on the tv generate more sponsorship * Education - People learn the rules of the sport from watching it on tv * Role models - Seeing good sports people on tv and in newspapers makes them a role model for people to look up to * Inspiration - Media brings sport to people who may not normally get to experience it otherwise. This can encourage people to get involved * Coaching aid - Watching professionals on the tv can help you see how a technique should be performed which could help your performance Negative Effects
The media can also have a negative effect on sport:
* Bias - Only the really popular sports get much attention on the tv and in newspapers etc. This doesn't help encourage people into the less popular sports * Lack of Attendance - For matches that are shown on tv, ticket sales often drop * Overload - There is a lot of sport on tv nowadays, some say too much! * Attention - Sport stars often complain of too much attention being paid to their private lives * Demands - The media can put pressure on the organisers of sporting competitions to make the viewing experience better for TV audiences. For example, in a previous Olympics, the marathon was run at a time which suited TV companies, even though it was at the hottest time of day!