Splash Corporation

Topics: Hygiene, Personal care, Personal hygiene products Pages: 6 (1618 words) Published: March 12, 2013
I. Name of Company
Splash Corporation
II. Address
17 F. Lazaro St. Canumay West, Valenzuela City
III. Guide
Engr. Wong (Production Area Supervisor)
IV. Background of the Company
a. History
Splash Corporation manufactures and markets personal care products and is the personal care arm of the Splash Group of Companies which manufactures and markets personal care products. Splash Corporation is the manufacturer and marketer of personal care products for the Splash Group of Companies which is composed of wholly-owned Philippine companies. In 1985, Splash was just a Php 12,000 backyard business which later grew to a Php 4 billion enterprise all thanks to their founders, Dr. Rolando B. Hortaleza and Dr. Rosalinda A. Hortaleza. The company is one of the Top 300 corporations in the Philipinees since 1998 and with this, the company showed their prowess as one of the key players in the personal health care industry of our country. Splash carries the brands Extraderm, Maxi-Peel, and Skin White. It also carries one of the fastest growing skin care brands in the Philippines – Biolink. In 2002, the Company invested in a Php400 million state-of-the-art manufacturing complex in Canumay, Valenzuela City which is expected to meet the Company’s capacity requirements in the medium-term. The Company established the Splash Research Institute in 1997. Through state-of-the-art facilities and equipment, and a research staff of more than twenty (20) chemists, pharmacists and engineers, SRI carries out the design and development of innovative products and packaging systems, thereby keeping Splash at the forefront of the personal and health care industries. It strives to maintain a two (2)-year rolling pipeline of new products. SRI also ensures that all products made available to the market are backed up by rigid clinical tests to guarantee superior efficacy, safety, stability and over-all product excellence. Splash has grown into a multi-billion peso company, with two of its core products, exfoliant and skin whiteners, dominating their segments with market shares of 86% and 41%, respectively, based on an AC Nielsen Philippine Retail Index Report dated June 2007. The Company is ranked sixth in the Philippine personal care industry, the only Filipino owned company in the top 10.The Company aims to strengthen its presence in the personal care markets in the Asia-Pacific region and to gain a foothold in the affluent markets of Europe and North America through its health and wellness products. To date, Splash has established market presence in over 30 countries through its distributors and local exporters. These countries include Algeria, Australia, Bahrain, Canada, Egypt, Hong Kong, India, Indonesia, Iran, Japan, Jordan, Korea, Kuwait, Lebanon, Malaysia, Nigeria, Oman, Pakistan, Qatar, Saudi Arabia, Singapore, Sudan, United Arab Emirates, Vietnam and the United States. b. Total Land Area

The Splash Corporation’s plant located in Canumay West, Valenzuela City occupies a total land area of 2 hectares or approximately 20,000 square meters. c. Total Labor Force
The plant has a total of more than 500 people working for them assigned in different positions. d. Production Volume
Production volume of the plant depends upon the product required to be sold. The company can produce 40,000 kg per batch of a brand of soap weighing 65 grams or 30,000 kg per batch of a 90 g soap. e. Division of Manufacturing Plant

Organizational Structure of Splash Corporation (Source: www.splash.com.ph)

V. Product
As a company related to personal care products, Splash manufactures a variety of soaps, lotions, hair-related products and hygienic products. Some of their many creations are the following: SKIN WHITE

A series of products composed of whitening soaps, lotions, facial cleansers, facial creams and deodorants. Mainly grants costumers the right for a fairer skin free from darkening Maxi-Peel
A brand trusted by many to remove pimples, blackheads and...
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