Good afternoon everyone. First, I would like to introduce myself. My name is Tom Jensky and, as some of you may know, I am the author of Drowning Us Slowly and Industrial Needs. Today, I will be talking about advertisements and how they affect our lives. Advertisements are all around us and it is almost impossible for us to not know the latest items in stores. Most of these ads are about the product that the companies are selling, but there is more to it than just that; they are also about personal beliefs and feelings. Although we think that we do not give much importance to the values presented in ads, they actually do have a big impact on how we think and how we act. On average, an individual is exposed to 3000 advertisements every day. We are then desensitized and unconsciously led to living the way publicity suggests we should. We need to be aware of this danger, as it can be a threat to a healthy conscience and lifestyle. The examples that we will see to explore this phenomenon are the “flawless woman” and the “clean bottled water”.
The “flawless woman”. Just now, as I said the words “flawless woman”, what was the first image that popped into your head? Is it that of a young, thin lady with flawless skin? If it is so for some of you, I am not too surprised since it is what publicity displays the perfect woman as. But, what does this say about women in general? Do they all have to obtain these physical traits in order to be satisfied? What a lot of people forget is that most of these images have been modified with computer graphics. In addition, merely 5% of all women possess this body type, yet many young girls today strive to look like what they see on television. Media plays an important role in why so many adolescent girls have a low self-esteem and why one out of five girls has an eating disorder. But the effects of ads don’t end here; in many ads, one part of the woman body is focused on, thus objectifying the woman... [continues]
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