Genre: Political advertisement or discourse.
Mode: Exposition, argumentation.
Text function: Persuade, convince people of the positive effects of government’s measures and political decisions.
Text producer: Tony Blair. Former Prime Minister of Great Britain. This speech emphasizes the benefits that future social and economical measures will bring to Britain.
Text receiver: Citizens of Britain. Adults and people who can vote.
Time and place: The Labour centenary conference on 10th February, 2006.
What does the text aim to achieve
• Cognitive dimension: Positive, achievable social and economical improvements are shown in order to convince people that government is caring about population and struggling to overcome the difficulties.
• Political: The speech seeks to maintain Blair’s government at power and persuade people to keep supporting the political party.
• Social: Citizens want to see that government is striving to improve life conditions and caring about economic and social stability. They need to know this in order to be convinced that Blair is the right person to be Prime Minister.
Function: Persuasive ( Persuade citizens of the positive impact of Blair’s future decisions. / Promotional ( Promote the political party and its measures. / Give information about the situation of the country.
Wider impact: Social awareness about the actual political situation in Britain under Blair’s government. Global & political issues: economy, education, terrorism, global poverty, climate change…
Grammar (linguistic features): It begins with a rethorical question, since he does not expect an answer, he is actually going to respond himself in the following paragraphs.
Repetition of the same structure (beginning of each point): it is to + verb. Parallel structure.
Repetition of the personal pronoun “we” referring to Britain as a whole...