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Special Interest Tourism

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Special Interest Tourism
Introduction to the Essay Darjeeling tea is like ‘’champagne and Bordeaux in France’’. Tea has existed in Darjeeling since the British Raj and tea tourism for tea lovers gives the tea lovers a perfect opportunities to learn what so unique about staying in the tea plantations, knowing about the history and commercial importance. This report includes detailed study on tea tourism in Darjeeling, different types of tea, advantages and disadvantages of tea tourism. Special Interest Tourism Tourists looking for products that will fulfil their particular need are the special interest tourists referred to as ``niche market.’’. Brotherton and Himmetoglu (1997) suggest that people who decide to take such holidays are people, who already have an interest in a specific activity as a`` dabbler, an enthusiast, an expert or a fanatic.’’ Though the market is small, it attracts high yielding tourists to capitalise on that particular activity and destination of interest and to develop and promote the growth of the targeted tourism product. The desire to explore new places and the authenticity of the products motivates the holiday makers to belong to the “special club’’ during the duration of their stay. However, (Wheeler 1997) points out that then volume of alternate tourist or special interest tourists is much lower compared to mass tourism causing problems in the development of tourism industry. Critics like (Butler1990; Stear1994; Craik 1995;Weavrer&Opperman 1999) say that the growing impact of special interest tourism is costly to deliver and issues concerning planning, implementing and development may require ‘’reinvention’, causing a threat to the social, cultural, economical and environmental issues. Read (1980 Cited in Hall &Weiler1992) suggest that ‘’ SIT or real travel consists of four major elements – Rewarding, enriching, adventuresome


References: Armstrong, G. and Kotler, P. (2000) Marketing: An Introduction 5th ed., New  Jersey: Prentice‐Hall Inc.  Bali, R. (2009). Kolkata Mirror.com. (Online) Available at:  http://kolkatamirror.com/(Accessed on 7th October, 2009).  Banerjee, B., 1982. Resource Utilization of Darjeeling Himalayas and  conservations of ecology. Geographical Review of India. 44(3): 113‐117  Basu, P., (1979). Soil erosion landslides on Darjeeling Himalayas.  Geographical Review of India. 41:78‐87.  Berkes, F, Gardner, J.S., and Sinclair, J.A 2000.Comparative aspects of  mountain land resources management and stability: Case studies from  India and Canada. International Journal of Sustainable development and  World ecology. 7:376‐390.  Chettri, N., (2004). Question on agro‐ecological substances: A case study  from tea gardens of Darjeeling. Darjeeling Articles. (Online) Available at:  http://darjeelingnews.nt/darjeeling articles/dr nakul chettri.htm/)  (Accessed on February 4th, 2004)   Darjeeling District (2010) Official Website. [Online] Available at:  http://darjeeling.gov.in/ (Accessed on 22nd March 2010).  Darrett, R., (2001). Special Interest Tourism: Starting with the Individual. In  Douglas, N., Douglas, N. and Derrett, R. (Ed.), Special Interest Tourism. Australia: John Wiley & Sons. Das, S. (2010) Research Papers: Development of tourism in Darjeeling  Town: Some Issues. The Himalyan Beacon, [internet], 20th January.  Available at: http://beacononline.wordpress.com/2010/01/20/research‐  papers‐development‐of‐tourism‐in‐darjeeling‐town‐some‐issues/.  (Accessed on 21st March 2010). Ghosh, T.K ., (1998) .Tea Gardens of West Bengal: A Critical study of Land  Management. Delhi: B.R Publishing  Jolliffe, L. (2003b). The lure of tea: History, traditions and attractions. In M,  Hall, L.Sharples, R.Mitchell, N. Macionis and B.Cambourne (eds) Food  Tourism Around The world: Development, Management, and Market,  (pp 121‐136). London: Butterworth –Heinemann.  Jolliffe, L . (2007). Tea and Tourism: Tourists, Traditions and  Transformations. Channel View publications (25th January).  Rasaily, D.S., (2000). Water Crisis in Darjeeling. Darjeeling Citizens  Welfare Association Newsletter, Darjeeling.  Symroy, B., 1995.Problems of the tea industry in Darjeeling Hill Area with  special reference to its sickness since independence –Unpublished PhD  Thesis. Department of Economics, University of North Bengal, Siliguri.
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