Spar Case

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SDM POST-GRADUATE CENTRE FOR MANAGEMENT STUDIES AND RESEARCH

A RESEARCH
ON
“COMPARATIVE STUDY BETWEEN SPAR AND BIG BAZAAR, MANGALORE”

SUBMITTED TO
MRS. SEEMA SHENOY
MBA FACULTY
SUBMITTED BY

JAWAHAR D’ SOUZA
MITHUN N
TAUSEEF AHMED M
2nd ND YR MBA – SEC A
SDM, MANGALORE

Table of content

No.| Index| Page No.|
1| Introduction| 1|
2| Industry Profile| 2 -7|
3| About Spar| 8 – 11|
4| About Big Bazaar| 12 – 15|
5| Research Design| 16 – 19|
6| Research Analysis| 20 - 25|
7| Findings, Suggestions And Conclusion| 26 – 27|
8| References| 28|
9 | Annexure| 29 - 31|

Chapter 1
INTRODUCTION
Big Bazaar, the country's leading discount hypermarket, has opened its first outlet in Mangalore on 24th April 2006. It is said that this is the 27th Big Bazaar outlet in the country and the sixth one in southern region. Big Bazaar will provide shoppers with 32,000 sq ft of shopping experience and will offer over 1.6 lakhs products under one roof at the best prices available in the market, he said. Located at Bharath Mall in Mangalore, Big Bazaar has a `Food Bazaar', `Furniture Bazaar' and `Electronic Bazaar'.

SPAR India opened its hyper market spread over an area of about 44,000 sq ft at City Mall on K S Rao Road in the city, on Friday April 30 2010, which is stated to be the first store of international standard in the district. The new store offers a choice of over 40,000 different items to customers under one roof. The items available include food products, clothes, toys, bar items, fresh fruits and vegetables, fish, meat, electronic items, health and cosmetic products etc.

Even though spar being a late entrant to Mangalore, it’s been observed that customer’s preference is slowly shifting to spar from big bazaar. So, this research tires to find out the reason behind this phenomenal change.

Chapter 2
INDUSTRY PROFILE
The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors, India retail industry is one of the fastest growing industries in India, especially over the last few years. Though initially, the retail industry in India was mostly unorganized, however with the change of tastes and preferences of the consumers, the industry is getting more popular these days and getting organized as well. With growing market demand, the industry is expected to grow at a pace of 25-30% annually. The India retail industry is expected to grow from Rs. 35,000 crore in 2004-05 to Rs. 109,000 crore by the year 2010. Growth of Indian Retail

According to the 8th Annual Global Retail Development Index (GRDI) of AT Kearney, India retail industry is the most promising emerging market for investment. In 2007, the retail trade in India had a share of 8-10% in the GDP (Gross Domestic Product) of the country. In 2009, it rose to 12%. It is also expected to reach 22% by 2010. According to a report by Northbride Capita, the India retail industry is expected to grow to US$ 700 billion by 2010. By the same time, the organized sector will be 20% of the total market share. It can be mentioned here that, the share of organized sector in 2007 was 7.5% of the total retail market.

Major Retailers in India
Pantaloon:
Pantaloon is one of the biggest retailers in India with more than 450 stores across the country. Headquartered in Mumbai, it has more than 5 million sq. ft retail space located across the country. It's growing at an enviable pace and is expected to reach 30 million sq. ft by the year 2010. In 2001, Pantaloon launched country's first hypermarket ‘Big Bazaar’. It has the following retail segments: * Food & Grocery: Big Bazaar, Food Bazaar

* Home Solutions: Hometown, Furniture Bazaar, Collection-i * Consumer Electronics: e-zone
* Shoes: Shoe Factory
* Books, Music & Gifts: Depot
* Health & Beauty Care: Star, Sitara
* E-tailing: Futurebazaar.com
* Entertainment:...
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