DATE OF SUBMISSION: 4/12/2010
SUBMITTED BY: AIZA UMAR
L1R09MBAM1019 GHALIA YOUNIS
Most women would agree that beauty is not just a matter of outer looks but also inner beauty. This is what is usually referred to as the holistic approach to looking at beauty. A lot of local or imported cosmetic brands may help women look younger, but recently there has been a growing trend of many women turning to traditional treatments that use less chemical materials. Chemical materials are often found to have longer-term destructive effects on the skin rather than making one's face fresh. Pakistan has been famous for its spices for many years but more recently for maintaining health and beauty. These traditions are cultural heritages handed down from one generation to the next. Natural ingredients such as cloves, cinnamon, potent leaf, roots, Multani Mud and many others are the main material of Pakistani traditional cosmetics. Recently, a number of spas have sprung up also offering a wide range of health and beauty treatments. A spa is a beauty and health center that utilizes water as the basic ingredient and source of energy, offering rejuvenation of both body and soul. A spa can be pampering, rejuvenating, nurturing, caring, and calming. It also can be so relaxing, physically and more importantly, spiritually. A spa can help you improve fitness, detoxify, commune with nature, and learn about nutrition. At a spa, you can regain your inner balance and manage stress, enhance feelings of tranquility, well being and heal. Spa offers a relaxing environment, robe and slippers, soothing music and high quality spa treatments. Need:
Spa is a lifestyle choice for better health and has a great growing potential because nowadays people are more conscious towards health and beauty, not only women are looking for it but men are also becoming beauty and health conscious, therefore; keeping in mind the need and desire of people in Pakistan we have decided to open up a platform for all to come and relax. There are already spas in some cities of Pakistan offering services to the elite class at a very high rate but the problem is the lack of well recognized and certified therapists for the spa treatments. We want to fill this gap of providing certified therapist services to our target customers at a reasonable price providing them with the cozy environment. In Pakistan, customers are becoming aware of the benefits that spa treatments bring, whether they are looking for stress reduction, relief from chronic pain or want to look younger they are looking for natural products treatment for that and spa tends to fulfill their needs. The business is service-oriented and carries large potential for profits due to its unique nature and uncontrolled spending of people, especially on marriages. Unfulfilled demand, constantly changing beauty requirements due to change in fashion, and good profit margins are few of the incentives for new entrants in this business, especially for those who are committed to providing quality service We have decided to open up Spa in Lahore at Mall road near PC and Avari Hotels as many tourists and elite class are their customers and need the spa services which they are not currently offering, therefore; keeping in mind their demand we are coming up with this business to cater to their needs. What others have done in this field:
Our neighbor countries e.g India and China are the fastest growing countries in Spa Business, all their five and four star hotels offer complete spa services, other than that they have a number of private spa operators. They are so famous in this business that people from different countries like Saudi Arabia and Europe visit India and China to get different spa...