Staying in the Spa Marketing Game: Trends, Challenges, Strategies and Techniques
Journal of Vacation Marketing http://jvm.sagepub.com/
Staying in the spa marketing game: Trends, challenges, strategies and techniques
Kimberly R. McNeil and Edna J. Ragins Journal of Vacation Marketing 2005 11: 31 DOI: 10.1177/1356766705050841 The online version of this article can be found at: http://jvm.sagepub.com/content/11/1/31
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>> Version of Record - Jan 25, 2005 What is This?
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Journal of Vacation Marketing
Volume 11 Number 1
Staying in the spa marketing game: Trends, challenges, strategies and techniques
Kimberly R. McNeil* and Edna J. Ragins Received (in revised form): May 2004
*North Carolina A&T State University, School of Business and Economics, 1601 E. Market Street, Greensboro, NC 27411, USA Tel: +1 336-334-7656 ext. 5004; Fax: +1 336-334-7093; E-mail: krmcneil@ncat.edu
Dr Kimberly R. McNeil is an assistant professor of marketing in the School of Business and Economics at North Carolina A&T State University. She currently teaches courses in marketing and consumer behaviour. Her research interests include the effects of demographics, psychographics and marketing communications on consumers’ behaviours. She is currently researching in the travel, leisure, and service arenas. Dr Edna J. Ragins is an associate professor of marketing in the School of Business & Economics at North Carolina A&T State University. She is actively involved in teaching, service and research. Her research interests include consumer behaviour, marketing
Staying in the spa marketing game: Trends, challenges, strategies and techniques
Kimberly R. McNeil and Edna J. Ragins Journal of Vacation Marketing 2005 11: 31 DOI: 10.1177/1356766705050841 The online version of this article can be found at: http://jvm.sagepub.com/content/11/1/31
Published by: http://www.sagepublications.com Additional services and information for Journal of Vacation Marketing can be found at: Email Alerts: http://jvm.sagepub.com/cgi/alerts Subscriptions: http://jvm.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://jvm.sagepub.com/content/11/1/31.refs.html
>> Version of Record - Jan 25, 2005 What is This?
Downloaded from jvm.sagepub.com at Ebsco Electronic Journals Service (EJS) on February 17, 2012
Journal of Vacation Marketing
Volume 11 Number 1
Staying in the spa marketing game: Trends, challenges, strategies and techniques
Kimberly R. McNeil* and Edna J. Ragins Received (in revised form): May 2004
*North Carolina A&T State University, School of Business and Economics, 1601 E. Market Street, Greensboro, NC 27411, USA Tel: +1 336-334-7656 ext. 5004; Fax: +1 336-334-7093; E-mail: krmcneil@ncat.edu
Dr Kimberly R. McNeil is an assistant professor of marketing in the School of Business and Economics at North Carolina A&T State University. She currently teaches courses in marketing and consumer behaviour. Her research interests include the effects of demographics, psychographics and marketing communications on consumers’ behaviours. She is currently researching in the travel, leisure, and service arenas. Dr Edna J. Ragins is an associate professor of marketing in the School of Business & Economics at North Carolina A&T State University. She is actively involved in teaching, service and research. Her research interests include consumer behaviour, marketing
Citations: http://jvm.sagepub.com/content/11/1/31.refs.html >> Version of Record - Jan 25, 2005 What is This? Downloaded from jvm.sagepub.com at Ebsco Electronic Journals Service (EJS) on February 17, 2012 Journal of Vacation Marketing Kimberly R. McNeil* and Edna J. Ragins Received (in revised form): May 2004 *North Carolina A&T State University, School of Business and Economics, 1601 E Downloaded from jvm.sagepub.com at Ebsco Electronic Journals Service (EJS) on February 17, 2012 Page 31 Page 32 Downloaded from jvm.sagepub.com at Ebsco Electronic Journals Service (EJS) on February 17, 2012 Page 34 Downloaded from jvm.sagepub.com at Ebsco Electronic Journals Service (EJS) on February 17, 2012 Page 36 Downloaded from jvm.sagepub.com at Ebsco Electronic Journals Service (EJS) on February 17, 2012