Spa - Cr. to the Rightful Owner
Chapter 2
Review of related and Conceptual Literature
This chapter presents the discussion of reviewed related writing of authors that the researchers collected during the course of the study. Material reviewed came from different books, studies and other professional writings from both foreign and local books. Conceptual Literature The worldwide spa industry is worth in the region of US $40 billion and has grown at a phenomenal rate in the past ten years (Haden, 2007). The growth of health food, gyms and the investment in leisure facilities proves that consumers are looking for more than relaxation during a break or holiday; this is unsurprising given time is so precious to contemporary consumers (Lynch, 2002). Harmsworth (2004: p. 173) claims that “the spa market is one of the fastest growing leisure sectors, where societal trends and aspirations find instant reflection in the developments on both the demand and supply sides. The market is very fragmented, each segment catering for different customer needs, which continuously change in line with social and lifestyle changes.” According to Libosada Jr. C. and Bosangit C. (2007) stated that spa is a resort with mineral or thermal water used for drinking and bathing. The term is derived from the name of a town in Belgium and has been applied to similar resort worldwide. The Kentucky-based International Spa Association (ISPA), an organization which claims to set the standards for the spa industry makes no mention of water in its definition, arguing that “a spa serves as an educational and cultural institution that promotes and integrates individual wellness, health and fitness as well as social well-being, harmony and balance through wellness, prevention, therapy and rehabilitation of body, mind and soul” (Loverseed, 1998: p. 48). Later, the ISPA offered an all-encompassing, holistic definition, claiming that spas are entities “devoted to enhancing overall well-being through a variety of professional
Review of related and Conceptual Literature
This chapter presents the discussion of reviewed related writing of authors that the researchers collected during the course of the study. Material reviewed came from different books, studies and other professional writings from both foreign and local books. Conceptual Literature The worldwide spa industry is worth in the region of US $40 billion and has grown at a phenomenal rate in the past ten years (Haden, 2007). The growth of health food, gyms and the investment in leisure facilities proves that consumers are looking for more than relaxation during a break or holiday; this is unsurprising given time is so precious to contemporary consumers (Lynch, 2002). Harmsworth (2004: p. 173) claims that “the spa market is one of the fastest growing leisure sectors, where societal trends and aspirations find instant reflection in the developments on both the demand and supply sides. The market is very fragmented, each segment catering for different customer needs, which continuously change in line with social and lifestyle changes.” According to Libosada Jr. C. and Bosangit C. (2007) stated that spa is a resort with mineral or thermal water used for drinking and bathing. The term is derived from the name of a town in Belgium and has been applied to similar resort worldwide. The Kentucky-based International Spa Association (ISPA), an organization which claims to set the standards for the spa industry makes no mention of water in its definition, arguing that “a spa serves as an educational and cultural institution that promotes and integrates individual wellness, health and fitness as well as social well-being, harmony and balance through wellness, prevention, therapy and rehabilitation of body, mind and soul” (Loverseed, 1998: p. 48). Later, the ISPA offered an all-encompassing, holistic definition, claiming that spas are entities “devoted to enhancing overall well-being through a variety of professional