Soy Milk : Finding Your Target Market

Topics: Soy milk, Grain milk, Milk Pages: 4 (579 words) Published: December 16, 2011
S Survey

| | |SAMPLE: | | | |600 adults aged 18+, primary grocery shopper, who have purchased dairy milk or a milk substitute product in the past six months |

I. SCREENING

1. Please indicate your gender.

o Male
o Female

(**SCREEN BREAK**)

2. Which of the following describes your age? (Select one)

o Under 18 (**TERMINATE**)
o 18-24 (**CONTINUE**)
o 25-29 (**CONTINUE**)
o 30-34 (**CONTINUE**)
o 35-39 (**CONTINUE**)
o 40-44 (**CONTINUE**)
o 45-49 (**CONTINUE**)
o 50-54 (**CONTINUE**)
o 55-59 (**CONTINUE**)
o 60-64 (**CONTINUE**)
o 65 or older (**CONTINUE**)

(**SCREEN BREAK**)

3. Which of the following best describes your role in doing your household’s grocery shopping? (Select one)

o You do almost all of the grocery shopping for your household (**CONTINUE**) o You and someone else do the grocery shopping, but you do the majority (**CONTINUE**) o You share the household grocery shopping equally with someone else (**CONTINUE**) o You and someone else do the grocery shopping, but someone else does the majority (**TERMINATE**) o Someone else does almost all of the grocery shopping for your household (**TERMINATE**)

(**SCREEN BREAK**)

4. Which of the following, if any, have you ever purchased? (Select as many as apply)

□ Eggs
□ Cheese
□ Milk
□ Rice Milk
□ Soymilk
□ Yogurt
□ None of these

(**NO SCREEN BREAK**)

5. And which of the following, if any, have you purchased in the past six months? (Select as many as...
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