In order to compete with Southwest airlines, its rivals have come up with different gimmicks. In an article titled, Airline Competition Moves to In-Flight Entertainment, writer Keith L. Alexander states, "After battling the budget airlines on fares, the traditional carriers are now trying to match their rivals' in-flight entertainment offerings." Competitors such as Jetblue, American, United, and Alaska Airlines have all tried different types of entertainment on their planes. Some have reported success. However, Southwest remains opposed to having in-flight entertainment for their planes. They believe that it is not cost effective because their flights are very short. In the end, their customers would be paying for it. They have decided to... [continues]
Cite This Essay
(2006, 05). Southwest Airlines Competition. StudyMode.com. Retrieved 05, 2006, from http://www.studymode.com/essays/Southwest-Airlines-Competition-88526.html
"Southwest Airlines Competition" StudyMode.com. 05 2006. 05 2006 <http://www.studymode.com/essays/Southwest-Airlines-Competition-88526.html>.
"Southwest Airlines Competition." StudyMode.com. 05, 2006. Accessed 05, 2006. http://www.studymode.com/essays/Southwest-Airlines-Competition-88526.html.