Southwest Airlines Case Study

Topics: Airline, Southwest Airlines, AirTran Airways Pages: 2 (392 words) Published: May 11, 2011
Type: Public
On the web: http://www.southwest.com
Employees: 34,901
Employee growth: 0.5%

Southwest Airlines will fly any plane, as long as it's a Boeing 737, and let passengers sit anywhere they like, as long as they get there first. Sticking with what has worked, Southwest has expanded its low-cost, no-frills, no-reserved-seats approach to air travel throughout the US to serve almost 70 cities in some 37 states. Now among the leading US airlines, Southwest still stands as an inspiration for scrappy low-fare upstarts the world over. The carrier has enjoyed 38 straight profitable years, amid the airline industry's ups and downs. Southwest's fleet numbers about 550 aircraft. The company acquired AirTran Holdings, the parent company of AirTran Airways, in 2011 for about $1.4 billion.

Key numbers for fiscal year ending December, 2010:
Sales: $12,104.0M
One year growth: 16.9%
Net income: $459.0M
Income growth: 363.6%

Officers:
Chairman, President, and CEO: Gary C. Kelly
EVP Corporate Services and Corporate Secretary: Ron Ricks
SVP Culture and Communications: Ginger C. Hardage

Read more: http://www.answers.com/topic/southwest-airlines-co#ixzz1M7EFbP36

Type: Public
On the web: http://www.southwest.com
Employees: 34,901
Employee growth: 0.5%

Southwest Airlines will fly any plane, as long as it's a Boeing 737, and let passengers sit anywhere they like, as long as they get there first. Sticking with what has worked, Southwest has expanded its low-cost, no-frills, no-reserved-seats approach to air travel throughout the US to serve almost 70 cities in some 37 states. Now among the leading US airlines, Southwest still stands as an inspiration for scrappy low-fare upstarts the world over. The carrier has enjoyed 38 straight profitable years, amid the airline industry's ups and downs. Southwest's fleet numbers about 550 aircraft. The company acquired AirTran Holdings, the parent company of AirTran Airways, in 2011 for about $1.4 billion.

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