I. Executive Summary
In 1960, the inconvenience of traveling by bus or car between the cities of Houston, Dallas and San Antonio which was experiencing rapid growth gave an idea to Rollin King an entrepreneur who owned a small commuter air service when his friend John Parker a barker complained about it. The seek help to Herb Kelleher whose a graduate of law, and then decided to put up Southwest Airlines. At the start SWA experience legal issues which were surpass by the organization and then experience its first flight off the ground in 1971. SWA is the largest airline in the United States by number of passengers carried domestically and third largest airline in the world by number of passengers carried out. SWA has been known of offering low cost airfares and serve snack of peanuts which save plenty of manpower as well as money. SWA is the first major airline which introduces ticket less travel and one of the first airlines that offers online booking as well as putting up website their own website. Plus they have attractive flight attendants who caught customer’s attention during travel time. The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. They also have mission for their employees which states “We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.” The leadership of Herb Kelleher has been dynamic which the people enjoyed and love most. He believes that “Hire for attitude and train for skills”, and that has been... [continues]
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