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Southwest Airlines
Market Based Management on Knowledge Management and Effective Leadership Style at Southwest
The fundamentals of Knowledge Management in building an effective leadership style will focus on establishing the importance and relationships between leadership practices and knowledge management in any organization. The business concept must be identified with the emphasis on detailed features and essential role of leaders while developing the organization goals. This paper will provide a framework addressing the relationship between Knowledge Management and Leadership; along with creating a successful organizational goal within Southwest Airlines. The mission statement of Southwest Airlines declares that” the company is dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit”(Southwest Airlines).
Southwest Airlines pledges a commitment to provide its employees a stable work environment with equal opportunity to learn and for personal growth. Creativity and innovation are encouraged for improving the effective leadership and effectiveness of Southwest Airlines. The company is a principal supplier of air transportation in the United States for the transport of passengers for business and leisure purposes. “Southwest Airlines has capture the U.S. Department of Transportation’s “triple crown”- as the airline carrier with the most on-time flights, the best baggage handling, and the highest customer satisfaction ratings” (Southwest Airlines). The company retained its leadership in customer satisfaction, increase their fleets to better service their customers, and increase on profitability.

Concept of Management “Management is defined as planning, organizing, leading, and controlling of human and other resources to achieve organizational goals effectively and efficiently” (Bateman, T. S., Snell S. A. (2004). The concept of leadership involves establishing a direction, aligning



References: Bateman, T. S., Snell S. A. (2004) Management: The New Competitive Landscape, 6th ed. New York, Simon & Schuster Covey S. (1998). The 7 Habits of Highly Effective People. New York, NY Simon & Schuster "Southwest Airlines charts a high-performance flight." Training & Development June 1995: 39. General OneFile. Web. 3 Nov. 2013. Mudde, Paul A., and Parvez R. Sopariwala. "Examining Southwest Airlines ' strategic execution: a strategic variance analysis: here is an analysis of how one airline company made some strategic changes and improved its financial performance." Management Accounting Quarterly 9.4 (2008): 20. General OneFile. Web. 3 Nov. 2013. Teresa, Anne. "Collaboration can play a lead role in development of future leaders." The Public Manager Summer 2013: 28+. General OneFile. Web. 3 Nov. 2013. Pohlman, R.A., Gardiner, G.S. (2000). Value driven management, how to create and maximize value over time for organizational success. New York, NY: AMACOM. Amit, R., & Zott, C. (2012). Creating value through business model innovation. MIT Sloan Management Review, 53(3), 41-49. Retrieved from Mosconi, E., & Roy, M. (2013). Linking knowledge management and organizational performance. International Business Research, 6(9), 68-76. Retrieved from http://search.proquest.com.ezproxylocal.library.nova.edu/docview/1465350639?accountid=6579 Pavlica, K., Jarosová, E., & Kaiser, R. B. (2013). Integrating management competencies development with an organizational culture formation. Organizacija, 46(5), 186. doi:http://dx.doi.org/10.2478/orga-2013-0021

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