Southwest Airline

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|西南航空公司的案例研究:歷史與分析 | | |Uploaded by avalon on Aug 4, 2005 上傳阿瓦朗上2005年8月4日 | | |[pic] | |SouthWest Airlines Case Study 西南航空公司為例 | |Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among | |58 cities in the United States. 執行摘要數千人乘飛機旅行;西南航空公司提供低票價的航空運輸服務的58個城市在美國。 Although | |the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while | |other airline companies are in debt. 雖然行業遭受重大打擊從9.11恐怖襲擊,公司仍持有強烈,而其他航空公司的債務。 The | |information was majority gathered and analyzed from the internet; sources such as "News Week," and "Wall Street Journal." | |大部分的信息收集和分析是從互聯網上;來源,如“新聞周刊”和“華爾街日報”。 According to the acquired knowledge of Southwest, the| |company maintains steady sales. 據西南學到的知識,公司還保持著穩定的銷售。 The major success to their continued success is | |due to their low-cost model and competitors are aware that they cannot match Southwest Airlines low prices therefore, by | |dropping the price even lower; Southwest Airlines can force a company to go bankrupt. 主要的成功他們繼續取得成功是由於其低 | |成本模式和競爭對手都知道,他們無法比擬的西南航空公司的低價格因此,甚至更低的價格下降;西南航空公司可以迫使公司破產。 | | | |Introduction In 1971, Rollin King and Herb Kelleher started an airline service with one simple notion: "If you get your | |passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure | |they have a good time doing it, people will fly your airline." | |導言在1971年,羅蘭國王和赫伯克勒赫開始了一個航空公司的服務有一個簡單的概念:“如果你讓你的乘客前往目的地時,他們想到達那裡,| |時間,以最低的票價,並確保他們有一個織補良好的時間做它,人們將飛你的航空公司。“ They were right about that. 他們是對的。 | |Southwest Airline is now a major airline, in fact, the fourth largest airliner in the United States that is trading under | |the Symbol LUV on NYSE. 西南航空公司是國家的主要航空公司,事實上,第四大航空公司在美國是交易的Symbol LUV的紐約證券交易所。 | | | |The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of | |warmth, friendliness, individual pride, and company spirit. 西南航空公司的使命是奉獻,以最優質的客戶服務交付了感溫暖,友愛 | |,個人的驕傲,和公司的精神。 It primarily provides short haul, high-frequency, point-to-point, low-fare air transportation | |service among 58 cities (59 airports) in the United States. 它主要提供短距離,高頻率,點至點,低票價的航空運輸服務的58個城 | |市(59個機場)在美國。 | | | |Here are some numbers that will give a brief idea how the company is operating: Net income: $241 million Total passengers | |carried: 63 million Total RPMs: 45.4 billion Passenger load factor: 65.9 percent Total operating revenue: $5.5 billion The | |airline industry has been hit hard by the terrorist attack of September 11th. 這裡有一些數字,會給出一個簡要的想法該公司如 | |何經營:純收入:2.41億美元總載客量:63萬RPM包:45400000000客座率:65.9百分之總營業收入:五十五萬點〇 〇 〇萬美元航空業受到 | |重創硬的9.11恐怖襲擊。 There is a 13% insurance raise for the airlines and the government is enforcing fees regarding | |security problems. 有13%的保險提高航空公司和政府執行有關安全問題的費用。 The operation cost increases dramatically and | |there are less people traveling by air. 運營成本急劇上升並有少人乘飛機旅行。 Most of the airliners are losing money expect | |a few. 大部分的飛機是賠錢期望很快。 Southwest is one of those...
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