For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Part of the Adidas group, are famous brands as: * Reebok (footwear, apparel and accessories)
* TaylorMade-adidas Golf (Golf Equipment: metalwoods, irons putters, golf balls, footwear, apparel and accessories) * Rockport(Dress, casual and outdoor footwear, apparel and accessories) * CCM-Hockey (Hockey equipment and apparel)
(Adidas Group AG 2011) Activities of the company and its around 170 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany. It is also home to the adidas brand. Reebok Headquarters are located in Canton, Massachusetts. TaylorMade-adidas Golf is based in California. The company also operates creation centres and development departments at other locations around the world, corresponding to the related business activity. Part of the Adidas success is due to the “desire” to create value for shareholders by letting the decision making process being driven by cash flow generation process and committing to increase the returns to shareholders with above industry average share price performance and dividends (Adidas Group AG 2011) .
Sources of Funding
* Considering the size of Adidas group would be surprising to find that the number of shareholders around the world gets somewhere around 60.000 with North America holding 28% of the shares while Europe, taking out of consideration Germany, holds 44%. * 4% of the Institutional shareholders have been identified to belong to other regions of the world and the Executive and Supervisory boards hold 2%. *...
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