I believe technologies are the key to growth for big companies such as Sony. Like the pursuit of good health, the quest for corporate growth is an everlasting and disciplined exercise. Just as fit individuals must strengthen their bodies through a multitude of activities-cardiovascular, muscular, dietary, and others-corporations must pursue well-rounded growth strategies, from incremental improvements to breakthroughs that create new industries and markets.
Although incremental innovations are critical for protecting revenues through growing market share, substantial growth over the long horizon requires discontinuous innovation.
Michael Tushman and Charles O'Reilly suggest that discontinuous innovation involves breaking with the past to create new technologies, processes, and organizational "S-curves" that result in significant leaps in the value delivered to customers. Similarly, Clay Christensen, Gary Hamel [continues]
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(2007, 10). Sony 's Overview. StudyMode.com. Retrieved 10, 2007, from http://www.studymode.com/essays/Sony-s-Overview-122214.html
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