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VAIO is a sub –brand for many of Sony’s computer products. It is an acronym for Visual Audio Intelligence Organizer. Vaio brand started in 1996.It was launched in India on 24 October 2004. Although Sony made computers in the 1980s for the Japanese market only, Sony withdrew from the computer business around the turn of the decade. Sony's re-entry to the computer market, this time globally, under the new VAIO brand, started in 1996 with the PCV series of desktops. The VAIO logo also represents the integration of analog and digital technology. The 'VA' represents an analog wave and the 'IO' represents digital binary code, thus some would call it VA10 or Va-ten. Sony is expanding the use of the VAIO label. It can now be found on notebooks, subnotebooks, desktops and media centers. Network media solutions by Sony will also carry the VAIO brand.
Laptops were originally considered to be "a small niche market" and were thought suitable mostly for "specialized field applications" such as "the military, the Internal Revenue Service, accountants and sales representatives". But today, there are already more laptops than desktops in businesses, and laptops are becoming obligatory for student use and more popular for general use.
According to IDC India, The laptop sales are growing at much faster rate than projected. India's personal computer market is undergoing a major transition. The Notebook PC sales grew at 52.8% year-on-year (4Q CY09 over 4Q CY08) clocking 6.9 lacs units in October-December 2009
Dell captured the top spot with a market share* of 26.3% for the first time in 4Q CY09.followed by HP on 2nd spot and Acer on 3rd spot.
The major players in the laptop category in India are:
Hewlett Packard (HP)
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(2010, 07). Sony Vaio Report on Laptop. StudyMode.com. Retrieved 07, 2010, from http://www.studymode.com/essays/Sony-Vaio-Report-On-Laptop-362747.html
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