Sony Strategy and Mission

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Strategy: Today, Sony continues to fuel industry growth with the sales of innovative Sony products, as well as with the company’s convergence strategy. Examples include: VAIO notebooks that raise the bar in both form and function; digital cameras that capture pictures on a floppy disk, CD-R or Memory Stick; a handheld device that lets you store and view photos as well as moving photo; MiniDisc recorders with a digital PC Link to marry high quality digital audio with downloadable music; DVD/CD multi-disc changers that playback both audio and video; digital network recorders that pause, rewind and fast-forward "live" television using a hard-disc drive; and Hi-Scan flat screen TVs that deliver near HDTV picture quality through Digital Reality Creation (DRC) circuitry.

From a hardware perspective, Sony’s strategy is focused on four gateways to the networked world: 1) Digital televisions and set-top boxes; 2) VAIO personal computers; 3) Mobile devices, such as the CLIE handheld devices and digital phones; and 4) PlayStation2 game consoles.

The company’s software strategy includes the development of new audio-visual applications designed to personalize technology. Recent examples include updated Open MG Jukebox music management software, and digital video editing products, such as PictureGear, MovieShaker and DVGate.

Mission: Sony's mission is to establish an 'ideal' factory that puts emphasis on the spirit of freedom and open-mindedness. A place where designers and engineers can work out their creative and technological skills to the highest potential. Also our advanced hardware enables the most talented developers to produce vanguard titles and set new standards in interactive entertainment. Our goal is to make a family products that completely changes the definition of home entertainment. Whether it is gaming, social networking, or enjoying HD entertainment, Sony Corporation aims to entertain a broad audience.

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