Sony Ericsson Sustainabiliy Report 2011

Topics: Life cycle assessment, Mobile phone, Sony Ericsson Pages: 44 (10382 words) Published: April 23, 2013

Sustainability Report

About Sony Ericsson About the report Financial results

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A word from our President and Chief Executive Officer Governance People Vision in sustainability GreenHeart™


The Life cycle approach
Life cycle analysis Carbon footprint Recycling Substance control Supply chain Factory Health Community engagement

2011 Sustainability Report | Contents

About Sony Ericsson
Sony Ericsson is a 50:50 joint venture between Sony Corporation (“Sony”) and Telefonaktiebolaget LM Ericsson (“Ericsson”). In October 2011 it was announced by Sony and Ericsson that Sony will acquire Ericsson’s stake in the company and that Sony Ericsson will become a wholly-owned subsidiary of Sony. The transaction is expected to close in February, subject to customary closing conditions, including regulatory approvals, and Sony Ericsson will be renamed Sony Mobile Communications. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. Building on the momentum of the previous year, Sony Ericsson continued to drive forward its smartphone strategy in 2011, shifting the business from feature phones to smartphones. The AndroidTM based smartphone XperiaTM portfolio remained at the heart of this strategy and will continue to serve as a cornerstone of the smartphone line-up as the company integrates fully with Sony.

2011 Sustainability Report | About Sony Ericsson


About Sony Ericsson

About the report
Sustainability is a central part of everything we do at Sony Ericsson, both internally and externally, from the development of our handsets to the recycling initiatives in our offices. With this is in mind we strive to be a leader in the industry working across the three main areas of sustainability – economic, environmental and social. We take a life cycle approach to each, addressing all aspects of a phone’s life cycle; from the design and supply to production, use and end of life. The Sony Ericsson Sustainability Report 2011 addresses these areas and presents them along with our life cycle approach. We have created the following life cycle graphic to showcase this approach in a simple and easy to understand way: Design Production Supply

Unless otherwise stated, all information and data contained in this report pertains to activities undertaken from January 1, 2011 to December 31, 2011. The report examines aspects of Sony Ericsson’s activities all around the world, including our manufacturing facility, Beijing SE Potevio Mobile Communications Co., Ltd. (BMC). The financial figures referred to in the report cover the period from January 1, 2011 to December 31, 2011. Sony Ericsson would like to thank all the people who have contributed to this report. Information on our ongoing sustainability work can be found at If you have any comments or suggestions on this report, we are happy to receive your feedback at We welcome open dialogue with all stakeholders on our GreenHeart™ blog at

About the report

Life Cycle Approach
Use End of Life

Forward-looking statements
This report includes forward-looking statements, including statements reflecting management’s current views relating to the growth of the market, future market conditions, future events and expected operational and financial performance. The words “believe”, “expect”, “foresee”, “anticipate”, “assume”, “intend”, “may”, “could”, “plan”, “estimate”, “will”, “should”, “could”, “aim”, “target”, “might” or, in each case, their negative, and similar words are intended to help identify forward-looking statements. Forward looking statements may be found throughout this document. Although we believe that...
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