Sony Corp. Marketing Plan

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  • Topic: Sony, Marketing, Sony Computer Entertainment
  • Pages : 16 (4516 words )
  • Download(s) : 208
  • Published : December 11, 2012
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Major Assignment
Length: 1500 words
References: at least you have to use 5 references.
Each group contains of 3 students.
Outline Due Date: 10/11/2012
Final draft due date: 15/12/2012
Find an existing or potential product and prepare a marketing plan. You marketing plan must follow the headings and sub-headings below; if needed, you can add some more. Before start working on your paper, please provide the instructor with an outline to gain the approval. Please refer to the report structure file. Marketing plan should contain the following

I. EXECUTIVE SUMMARY
The Executive Summary, one of the most frequently read components of a marketing plan, is a synopsis of the marketing plan. Although it does not provide detailed information, it does present an overview of the plan so readers can identify key issues pertaining to their roles in the planning and implementation processes. Although this is the first section in a marketing plan, it is usually written last. II. ENVIRONMENTAL ANALYSIS

The Environmental Analysis presents information regarding the organization’s current situation with respect to the marketing environment, the current target market(s), and the firm’s current marketing objectives and performance. The Marketing Environment

This section of the environmental analysis considers relevant external environmental forces such as competitive, economic, political, legal and regulatory, technological, and cultural forces. - Competitive forces

- Economic forces.
- Political forces
- Legal and regulatory forces
- Technological forces
- cultural forces
III. SWOT ANALYSIS
a. Strengths
b. Weaknesses
c. Opportunities
d. Threats
IV. MARKETING OBJECTIVES
The development of marketing objectives is based on environmental analysis, SWOT analysis, the firm’s overall corporate objectives, and the organization’s resources. For each objective, this section should answer the question, “What is the specific and measurable outcome and time frame for completing this objective?” V. MARKETING STRATEGIES

a. Target Market(s)
The marketing plan clearly specifies and describes the target market(s) toward which the organization will aim its marketing efforts. The difference between this section and the earlier section covering target markets is that the earlier section deals with present target markets, whereas this section looks at future target markets. b. Marketing Mix

This component should provide considerable details regarding each element of the marketing mix: product, price, distribution, and promotion. - Product
- Price
- Place
- Promotion

CONTENTS:
Executive Summary…………………………………………....... .Introduction ……………………………………………………… Sony Corporation In Brief ……………………………................ Sony Products ……………………………………………............. Sony Promotion…………………………………………………… Sony Place (Distribution) ………………………………….......... Sony Price…….. ……………………………………………......... Suggestion On The Current Marketing Mix …………………… Conclusion ……………………………………………………….. Bibliography ……………………………………………………...

Executive Summary

In brief, this assignment is concerned about marketing management. It covers in details about the concept of marketing mix with the aid of Sony organization which I have taken as a case study in exploring the way this organization has applied the marketing mix. In this assignment the following points are going to be discussed:

1. Sample List of Marketing Mix being used by the organization. 2. Find out if the marketing mix used by organization is satisfactory. 3. My suggestion to the organization concerning the marketing mix.

Introduction:
Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. marketing mix is a model of crafting and implementing marketing strategy. In this assignment, I will discuss the major...
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