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Sony Company Plans

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  • September 2012
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Sony Ericsson Unveils Business Plan for Country
Sep 02, 2011 (Nairobi Star/All Africa Global Media via COMTEX) -- Sony Ericsson has issued a bold challenge to other mobile handset vendors in the country that it intends to take market leadership on the back of its Experia brand and Android operating system.

Company officials flew into Nairobi from Munich, Germany, where the marketing unit of Africa is overseen, promising to become the number one Android phones vendor. Android is a Google owned platform on which mobile phones run just like the iPhone runs on iOS and Nokia phones run on Symbian. Since its launch, Android has quickly become the leading operating system preferred by original equipment manufacturers (OEMs) such as Sony Ericsson, Motorola Mobility, Samsung and HTC. Jorgen Berger, the Sony Ericsson GM for Africa, who led the team, said Sony Ericsson was already the number one Android handsets vendor in 13 countries and number two in nine countries and promised to replicate the success in Kenya. "We want to be the number one in Android and to be the preferred partner to retailers, distributors, consumers and even Google," Berger said. He said the Android platform combined with Sony's Bravia technology for screens would endear Sony Ericsson phones to users. Sony Ericsson was established in 2001 as a joint-venture by Sony Corporation of Japan and equipment maker Ericsson to produce mobile phones by combining Sony's consumer electronics expertise with Ericsson's technological knowledge in the communications sector. The company returned to the Kenyan market last year after undergoing a strategic overhaul in 2010 that saw it ditch its wide range of devices in favour of Android based phones under its flagship Xperia line. Marketing Manager, Patricia Wand said the company will bring in the top of the range Xperia Arc with an initial shipment of 2000 handsets. Safaricom's Head of Consumer Business Peter Arina, praised Sony Ericsson as one of the fastest...

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