Sony Company

Only available on StudyMode
  • Topic: Sony, Sony Computer Entertainment, Sony Pictures Entertainment
  • Pages : 21 (2264 words )
  • Download(s) : 219
  • Published : May 19, 2013
Open Document
Text Preview
Corporate Strategy Meeting
Sony Corporation
April 12, 2012

“ Sony will change.”

Sony Corporation

1

Kazuo Hirai, President & CEO

Entertainment

Electronics

Financial Services

Sony Corporation

2

Electronics Corporate Strategy

1. Current Issues 2. Key Initiatives to Transform Electronics Business 3. Management Structure to Execute Key Initiatives

Sony Corporation

3

Electronics Corporate Strategy

1. Current Issues 2. Key Initiatives to Transform Electronics Business 3. Management Structure to Execute Key Initiatives

Sony Corporation

4

Electronics: Issues to be Addressed

Business management speed Investment focus/selection based on long-term strategies Innovative products, services and technology TV business loss-making for 8 consecutive years

Sony Corporation

5

Sony’s Strengths

Global reach and brand recognition Technology development in digital imaging, game etc. Content & business know-how in film, music & game

“Sony DNA” – The will & drive to generate new value

Sony Corporation

6

Electronics Corporate Strategy

1. Current Issues 2. Key Initiatives to Transform Electronics Business 3. Management Structure to Execute Key Initiatives

Sony Corporation

7

Key Initiatives Strengthening core businesses
Digital Imaging / Game / Mobile

Turning around the television business Expanding business in emerging markets Creating new businesses & accelerating innovation Realigning the business portfolio and optimizing resources Sony Corporation 8

Key Initiatives Strengthening core businesses
Digital Imaging / Game / Mobile

Turning around the television business Expanding business in emerging markets Creating new businesses & accelerating innovation Realigning the business portfolio and optimizing resources Sony Corporation 9

Electronics: Core Businesses
Concentrate investment & technology development in 3 focus areas Digital Imaging / Game / Mobile
Within Electronics, 3 focus areas to generate 70% of Sales and 85% of operating income in FY14 (target) Digital Imaging / Game / Mobile

Sales

Operating Income

% of Sales

60%
FY11

70%
FY14

% of Operating Income

85%
FY14
Sony Corporation 10

Core Businesses: 1. Digital Imaging
Sales (bln yen) 1,600 Operating Income Sales Operating Income (bln yen) 400

•EDigital Imaging
- Consumer Products
(Digital still cameras / Digital video cameras / Interchangeable lens digital cameras, etc)

1,200

300

- Broadcast and Professional Products
(Professional-use cameras, etc.)
800 200

- Image Sensors
(Semiconductors)

400

100

•EFY14 Targets
Sales:

1.5 trillion yen double-digit
Sony Corporation 11

0

0

FY11

FY14

FY11

FY14

Operating Income: Target operating income margin

Core Businesses: 1. Digital Imaging
Consumer-use
(Digital still cameras / Digital video cameras / Interchangeable lens digital cameras, etc)

Broadcast and Professional-use
(Professional-use cameras, etc.)

NEX-7 α77

F65 Signal processing technology

Sony-only technology

Image sensors Lens
Sony Corporation 12

Core Businesses: 2. Game
Operating Income (bln yen) 300

Sales (bln yen) 1,200

•EGame
- Hardware - Software

Sales Operating Income

1,000

250

800

200

- PlayStation®Network etc.

600

150

400

100

•E FY14 Targets
Sales:

200

50

1 trillion yen 8% operating income margin
Sony Corporation 13

Operating Income :
0 0

FY11

FY14

FY11

FY14

Target

Core Businesses: 2. Game
PS3®/PS Vita and peripheral businesses generating steady profit

Strengthen & expand network services business
PlayStation®Network: PlayStation®Plus: PlayStation®Suite: Grow full-title game downloads Enhance subscription service Increase casual game content & compatible devices

Sony Corporation

14

Core Businesses: 3. Mobile
Operating Income (bln yen) Sales 1,600 Operating Income (loss) 200...
tracking img