* Behind this unique technology they have dream which become their motivation. * The motivation & creativity meets to the reality.
* The unique technologies towards motion pictures & sound technologies, a complete new network for after sales services are one of the reason why sony is possessed.
2.2 discuss how this culture meaning were developed
* Sony has break new ground in innovating new latest products such as Full high Definition cameras & Blue-Ray disk. * Apart from that they always have best advertise campaign from which they create needs of technologies to customers. * They have versatility of adopting new technologies from which they can bring new customers * They encourage creativity culture in the organization which helps they to grove more. * With innovation their main target is to create needs in consumers. 2.3 How they influence consumers behaviours.
* Sony makes quality, innovative & reliable products which are one of the most important reasons why customer is buying sony. * They create really attractive advertise from which they try to connect to emotions of consumers & also they create brand awareness. * They do have their exclusive sony stores from which they create distribution network for fast deliveries & good after sales services. * Fast delivery & good sales services helps to satisfy consumers which helps they to get a repeat...