Preview

Something

Satisfactory Essays
Open Document
Open Document
605 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Something
Marketing project: toblerone

US food giant Kraft Foods has opened a research and development centre at Bournville, Birmingham, and expanded its Reading Science Centre, as a part of a £17m investment to boost innovation of its chocolate brands in the UK.
The Bournville site, which will be the company's Global Centre of Excellence for chocolate R&D, features innovation labs, a new pilot plant and a kitchen designed to promote experimentation with new ideas.
The centre will be used to develop new products, test consumer tastes and improve technologies for chocolate brands such as Milka, Cadbury Dairy Milk, Toblerone, Côte d'Or, Terry's, Flake, Creme Egg, Suchard, Freia, Marabou and Lacta.
The company's global chocolate research centre was previously located in Munich, Germany, where Kraft created products such as Milka and Toblerone.
The expansion of the Worldwide Science Centre in Reading, which tests and researches new and improved products for its markets, includes refurbishment of four research laboratories related to microbiology, physical chemistry, DNA, protein and flavour.
Minister of State for Universities and Science David Willetts said the significant investment shows the company's commitment to maintaining a strong research and development base in the UK.
"It will help drive long-term, sustainable growth as well as supporting hundreds of high tech jobs in both Birmingham and Reading," Willetts added.
This investment comes two years after its hostile takeover of Cadbury and a few months after the company announced 200 job cuts at three Cadbury sites.
In addition, the company has also invested at its Coffee Global Center of Excellence in Banbury, which focuses on both coffee and chocolate segments, by adding new coffee processing equipment and a new cocoa plant.

Source: http://www.foodprocessing-technology.com/news/newskraft-foods-invests-in-rd-in-uk
Investing in bricks and mortar – our Chocolate and Confectionery Centre of Excellence

You May Also Find These Documents Helpful

  • Good Essays

    Our company’s success will benefit England because we can help the growth of the colonies. Our tools will help a wide range of people have more success. With our advanced tools, people will have an easier time doing their work. We can even export our tools to England, so you don't need to come to us. With all the success in the colonies, England can make a lot of…

    • 570 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Stakeholders in this project will be the upper management of Kudler Fine Foods, the staff members under Yvonne Reynolds, Director of Store Operations, who will be working on the project for its…

    • 3220 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    Case 9 Rogers Chocolates

    • 3277 Words
    • 8 Pages

    In this paper, the team analyses the case of Rogers’ Chocolates to introduce the company,…

    • 3277 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Great marketing research will allow Kudler Fine Foods to perform studies to learn what they should focus on with their current stores. They can learn what…

    • 1270 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    SWOT ANALYSIS

    • 619 Words
    • 3 Pages

    Focus on research and development (R&D), helps Hershey to gauge the emerging market for healthier snacks options.…

    • 619 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Technology Development: Genentech is well-known for its research and invests heavily in the development of manufacturing and research facilities.…

    • 1305 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Financial Resources – Kraft has undoubtedly had a financial transformation; with the acquirement of Cadbury it has opened unlimited doors for growth and revenue’s are surely going to soar. RP News Wires indicates that 2013 Kraft Foods will be delivering $1 billion in incremental revenue synergies – in addition to the $750 million in cost synergies. Much of Kraft’s revenue is now being generated in the overseas market i.e. Brazil, China, India and Mexico this large-in-part…

    • 2304 Words
    • 10 Pages
    Best Essays
  • Satisfactory Essays

    Kraft Questions

    • 821 Words
    • 4 Pages

    Kraft has a strong global strategy. They found themselves operating in more than 80 countries, which included 220 manufacturing and processing facilities and 228 distribution centers. Because of the different regulations in each country related to food, they found themselves in need of several different facilities for the manufacturing of their food products.…

    • 821 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Task 1

    • 1704 Words
    • 6 Pages

    Cadburys is the world’s largest confectionery company in the world with over 70,000 employees worldwide. Which was established by John Cadbury in 1824 (https://www.cadbury.co.uk/the-story). Cadburys sells on average per year 350 million bars of just dairy milk on it’s own, The first factory was built in 1861 Bourneville, which is why their dark chocolate is now called ‘Bournville’ and where the cadburys factory tour is taken place still to this day.…

    • 1704 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Something

    • 413 Words
    • 2 Pages

    The information presented here represents selected data from the December 31, 2010, balance sheets and income statements for the year then ended for three firms.…

    • 413 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    What Is Panera Bread?

    • 1134 Words
    • 5 Pages

    It is obviously that the implication of latest technologies has turned out to be an important aspect of business development. Therefore, the initiation of research and development center at Panera Bread will allow the company to bring out new features in the services. Furthermore, it will also increase the efficiency of the company to produce more food at a quicker rate.…

    • 1134 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Something

    • 419 Words
    • 2 Pages

    Some organisms get energy from the sun, these are plants. Some organisms get energy from consuming another organism.…

    • 419 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    something

    • 532 Words
    • 3 Pages

    1. Find two similes in the first stanza. What things are being compared and why?…

    • 532 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Youth Homelessness

    • 4426 Words
    • 18 Pages

    of research and innovative development projects, which it hopes will be of value to policymakers, practitioners and service users. The facts presented and views expressed in this…

    • 4426 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    P3- Cadburys use of market research that contributes to the development of its market plans.…

    • 2587 Words
    • 6 Pages
    Powerful Essays