Solutions to Organizational Challenges: a Capstone Experience
Module 2 Assignment 2 Discussion
Blanca Arteaga
B6028
Solutions to Organizational Challenges: A Capstone Experience
Argosy University
September 11, 2013
CSI 3000 is a small construction company that was founded in 2010 by Rey Rivera, a Project Manager with a broad range of construction experience. CSI 3000, Inc. was founded on a commitment to become the leading Minority-Owned Contractor in the Chicago-land Region. From inception, their focus has been entirely client based so as to ensure that their customers are completely satisfied from concept to completion of the project. Their goal is to create a superior Minority Business Enterprise (MBE) option for owners by building a company that understands the business of construction.
Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it is reached) and buying habits.
CSI 3000’s target market includes large general contractors who need dependable solutions to fulfill MBE requirements and fulfill diversity goals. Servicing the Governmental, Industrial, Residential, Civil, & Commercial Sectors that need a reliable concrete company to get the job done within budget and on time. By achieving this, CSI 3000 has an office in the Pilsen community within the city of Chicago. They are centralized within the city so that they have are able to access any project within the city or surrounding suburban areas. CSI 3000 has a variety of equipment and tools such as dump trucks, bobcats, excavators, hydraulic booms, and various concrete compactors. With access to this equipment, they have been able to compete with other well known contractors by being able to keep their costs down. Being signatory to a several unions gives CSI 3000 another competitive advantage by having a team of highly skilled and trained professionals with various engineering, project management, estimating and trade backgrounds. Employing a staff
Blanca Arteaga
B6028
Solutions to Organizational Challenges: A Capstone Experience
Argosy University
September 11, 2013
CSI 3000 is a small construction company that was founded in 2010 by Rey Rivera, a Project Manager with a broad range of construction experience. CSI 3000, Inc. was founded on a commitment to become the leading Minority-Owned Contractor in the Chicago-land Region. From inception, their focus has been entirely client based so as to ensure that their customers are completely satisfied from concept to completion of the project. Their goal is to create a superior Minority Business Enterprise (MBE) option for owners by building a company that understands the business of construction.
Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it is reached) and buying habits.
CSI 3000’s target market includes large general contractors who need dependable solutions to fulfill MBE requirements and fulfill diversity goals. Servicing the Governmental, Industrial, Residential, Civil, & Commercial Sectors that need a reliable concrete company to get the job done within budget and on time. By achieving this, CSI 3000 has an office in the Pilsen community within the city of Chicago. They are centralized within the city so that they have are able to access any project within the city or surrounding suburban areas. CSI 3000 has a variety of equipment and tools such as dump trucks, bobcats, excavators, hydraulic booms, and various concrete compactors. With access to this equipment, they have been able to compete with other well known contractors by being able to keep their costs down. Being signatory to a several unions gives CSI 3000 another competitive advantage by having a team of highly skilled and trained professionals with various engineering, project management, estimating and trade backgrounds. Employing a staff
References: CSI 3000. (n.d.). CSI3000 Tres Mil "Creating Concrete Possibilities". Retrieved September 11, 2013, from CSI3000 Tres Mil: http://www.csi3000.com/Pages/default.aspx Rivera, R. (2013, September 10). CEO. (B. Arteaga, Interviewer)