a. Talk about your market.
i. Discuss your customer base and demographics.
ii. Why are you going after those?
b. Identify competitive advantages, target audience and online branding for client. (Use the Marketing Management Book.) iii. How can you set yourself apart from the competitors? iv. How can you improve the customer experience?
c. Explain three to five online strategies you can use to let your customers and non-customers know about the changes to your website.(Need based, Variety based and Access based) e-marketing through emails, v. Define each strategy.
1. Discuss how each strategy benefits the Company. 2. Discuss how each Strategy benefits the Customer. *Note that each strategy should be discussed in 1 or 2 paragraphs.* 2. Search Engine Considerations & Optimization Strategies d. Explain Importance of SEO
e. Give specific recommendations and strategies. Choose three or four strategies vi. Define the strategies you chose and why
vii. How can you make sure your company lists on the first or second page if a person was to search Yahoo, Google, Bing, etc..? viii. How does the strategy benefit the customer?
ix. How does the strategy benefit the company?
3. Social Media Integration
f. Talk about the different aspects of Social Media.
g. Pick a couple different options: Facebook, Twitter, MySpace, blogs, etc… x. Discuss why you selected Social Media (Facebook for example). xi. How does that Social Media fit with the demographic and customer base? xii. How does that social Media benefit the customer base and the company?