SOLAR POWERED CELL PHONES
ASSIGNMENT 1 SOLAR POWERED CELL PHONES1
Ever been stranded somewhere and your cell phone battery dies? Help is on the way. The new
solar powered cell phone will allow you to gain two hours of standby power from 10 minutes of
sun. It can be charged with indoor light when no direct sun light is available. This cell phone
can also be charged by charger. Features will be the same as traditional cell phones which
include a camera and internet capabilities. The phones will be available in a variety of colors
and sizes. Touch screen will also be available. Solar power cell phones will hold a charge
longer. Consumers will be able to have longer running time.
Marketing segmentation is the process of dividing a group of key buyers that require different
products. The goal of market segmentation is to target the correct audience with the correct
product and obtain the highest rate of return for a product.
There are 2.0 billion cell phone users in the world and 219 million are in the United States.
Most cell phone users replace their cell phones every eighteen months. According to a Harris
interactive survey, the use of cell phones is increasing and traditional landline telephone
coverage is decreasing. Those who use a cell phone as their only telephone service are largely
men between the age of 18 and 29. This group is more likely to have at least some college
education and have income less than $30,000 and less likely to have income of $75,000 or
more. Cell phone usage is on the rise amongst adults 30 and over and those with income of
$75,000 and over.
ASSIGNMENT ONE SOLAR POWERED CELL PHONES 2
Women see their cell phones as a means of expression and social communication, while men
tend to use it as an interactive toy. Some men view the cell phone as a status symbol and even
use the cell phone to seduce the opposite sex, competing with other males for the most high
tech toy. Cell phones are becoming an integral part of our daily lives. Cell phones give people
a newfound personal sense of power, enabling unprecedented mobility and allowing them to
conduct their business on the go. Men use more minutes than women. Women use camera
phones more than men. Men talk business on cell phones more than women, and matters of
home women rule. Convenience remains top reason for wireless phones. The solar powered
cell phone will enhance this convenience by allowing easier access to power that charges the
phone. The ideal situation for the solar cell phone is to enable the phone to charge from direct
sun light, light sources, and even candle light. I choose to focus on the segments which include
men between the ages of 18 and 29 because this is the largest segment of cell phone only
users. Also, the adult cell phone users over 30 are constantly on the rise. Therefore, I will also
target the adults between the ages of 30 and 64.
Those who use a cell phone as their only telephone service tend to be younger than the general
population. Approximately half of the cell phone users are males between the ages of 18 and
29. This percentage dropped slightly from two years ago. This does not mean that 18 to 29
year olds are less likely than in 2006 to use a cell phone only. In fact, the incidence of cell
phone only usage among 18 to 29 year olds actually increase slightly (32% compared to 26%
ASSIGNMENT 1 SOLAR POWERED CELL PHONES3
last year). It simply means that the cell phone only usage also increased among older
individuals, resulting in that group now accounting for a greater proportion of the cell phone
only population. There are 25,500,000 males between the ages of...