Solar-Powered Cell Phones
ASSIGNMENT 1
SOLAR POWERED CELL PHONES
MELODY MCINTOSH
STRAYER UNIVERSITY
ASSIGNMENT 1 SOLAR POWERED CELL PHONES 1
Intro
Ever been stranded somewhere and your cell phone battery dies? Help is on the way. The new
solar powered cell phone will allow you to gain two hours of standby power from 10 minutes of
sun. It can be charged with indoor light when no direct sun light is available. This cell phone
can also be charged by charger. Features will be the same as traditional cell phones which
include a camera and internet capabilities. The phones will be available in a variety of colors
and sizes. Touch screen will also be available. Solar power cell phones will hold a charge
longer. Consumers will be able to have longer running time.
Marketing segmentation
Marketing segmentation is the process of dividing a group of key buyers that require different
products. The goal of market segmentation is to target the correct audience with the correct
product and obtain the highest rate of return for a product.
There are 2.0 billion cell phone users in the world and 219 million are in the United States.
Most cell phone users replace their cell phones every eighteen months. According to a Harris
interactive survey, the use of cell phones is increasing and traditional landline telephone
coverage is decreasing. Those who use a cell phone as their only telephone service are largely
men between the age of 18 and 29. This group is more likely to have at least some college
education and have income less than $30,000 and less likely to have income of $75,000 or
more. Cell phone usage is on the rise amongst adults 30 and over and those with income of
$75,000 and over.
ASSIGNMENT ONE SOLAR POWERED CELL PHONES 2
Women see their cell phones as a means of expression and social communication, while men
tend to use it as an
SOLAR POWERED CELL PHONES
MELODY MCINTOSH
STRAYER UNIVERSITY
ASSIGNMENT 1 SOLAR POWERED CELL PHONES 1
Intro
Ever been stranded somewhere and your cell phone battery dies? Help is on the way. The new
solar powered cell phone will allow you to gain two hours of standby power from 10 minutes of
sun. It can be charged with indoor light when no direct sun light is available. This cell phone
can also be charged by charger. Features will be the same as traditional cell phones which
include a camera and internet capabilities. The phones will be available in a variety of colors
and sizes. Touch screen will also be available. Solar power cell phones will hold a charge
longer. Consumers will be able to have longer running time.
Marketing segmentation
Marketing segmentation is the process of dividing a group of key buyers that require different
products. The goal of market segmentation is to target the correct audience with the correct
product and obtain the highest rate of return for a product.
There are 2.0 billion cell phone users in the world and 219 million are in the United States.
Most cell phone users replace their cell phones every eighteen months. According to a Harris
interactive survey, the use of cell phones is increasing and traditional landline telephone
coverage is decreasing. Those who use a cell phone as their only telephone service are largely
men between the age of 18 and 29. This group is more likely to have at least some college
education and have income less than $30,000 and less likely to have income of $75,000 or
more. Cell phone usage is on the rise amongst adults 30 and over and those with income of
$75,000 and over.
ASSIGNMENT ONE SOLAR POWERED CELL PHONES 2
Women see their cell phones as a means of expression and social communication, while men
tend to use it as an
References: Statistical Abstract of the U.S. (2010) US Department of Commerce 129th edition “Cellular Phone Usage Continues to Increase in the USA” Cellular-News (2008) Interactive Survey Harris (2008)