Solar Energy Biz Plan

Apollo Energy Advisors Corp.



Business Plan

CONTACT:
Michael J. Abatemarco
Chief Financial Officer
Apollo Energy Advisors Corp.
197 Grand Street, Suite 5A
New York, NY 10013
Tel: 212.431.8770
Mobile: 917.414.5821
Fax: 212.431.4165
Email: michael.abatemarco@gmail.com
Issued: November 2010
Table of Contents

EXECUTIVE SUMMARY……………………………………………………………………………….. 2

OVERVIEW AND DESCRIPTION OF THE COMPANY……………………….. 2

MISSION STATEMENT………………………………………………………………………………….3

CORE BUSINESS DESCRIPTION…………………………………………………………………….3

TARGET CLIENTELE…………………………………………………………………………………… 4

THE MANAGEMENT TEAM………………………………………………………………………….. 4
Executive Management Team…………………………………………………………… 5
Board of Directors……………………………………………………………………………. 6
Strategic Partners…………………………………………………………………………….. 6

SOLAR ENERGY TECHNOLOGY SUMMARY…………………………………………………… 8
History…………………………………………………………………………………………….. 8
Present Status of Solar Power…………………………………………………………… 9
Advantages and Drawbacks of Solar Power……………………………………….. 9
Competing Technologies…………………………………………………………………... 10

SOLAR ENERGY MARKET SUMMARY…………………………………………………………… 11
Treasury Grant Program...………………………………………………………………… 12
Department of Energy Funding…………………………………………………………. 12
State Energy Program Grants……………………………………………………………. 12
Example: The New Jersey Market...……………………………………………………. 13
Price Declines…………………………………………………………………………………... 13

GROWTH OPPORTUNITIES…………………………………………………………………………. 14

BUSINESS PIPELINE……………………………………………………………………………………. 15

THE AEA WORKFLOW………………………………………………………………………………… 15

MARKETING AND SALES…………………………………………………………………………….. 16

ORGANIZATION MANAGEMENT GROWTH…………………………………………………... 17

FINANCING STRATEGY……………………………………………………………………………….. 18

FINANCIAL PROJECTIONS…………………………………………………………………………… 21

CONTACT US………………………………………………………………………………………………. 22... [continues]

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