Solar City

Topics: Ho Chi Minh City, Real estate, Zürich Pages: 20 (2669 words) Published: November 4, 2010

Solar City Project



I. Company Info 3

II. Coporate Structure 4

III. Product/ Services 6

IV. Place 9

V. Finance 11

VI. Price 24

VII. Marketing Strategy 25

VIII. Promotion 27


X. USPS ( Unique Selling Points) 29

XI. Future Plan 30


I/ Company Info:

Navy Real Estate corporation is a 100% private business which operates as a Limited company. Founded in 2000, after ten years of construction and development, Navy Real Estate Investment corporation has become a reputed brand in the field of investing and constructing transportation infrastructure, residential, urban. Navy CORP. always focuses on the interests of customers, investors and communities to provide the best products as well as the best services. Navy Corp. has continuously developed and improved ourself in order to develop social security projects as well as contribute to create a professional image through our marketing policies. Navy Corp. is a place where people who are enthusiastic, ambitious, dynamic and creative gather.Our staff all has practical experience and professional training.

Company Name : Navy Real Estate Corporation.

Abbreviation : NAVY CORP.

Add: Level 7 Vincom center shopping mall 72 Le Thanh Ton Street dist.1 HCMC


Tel: +848 6767 1212

Fax: +848 8953 1447


Company headquarters :

Administrative Council (CEO):
Nguyễn Thị Hồng Yến – Chair man of the board.
Lê Hoàng Khôi Nguyên – Commissioner.
Trần Thiện Nhân - Comissioner .
(Law presenter):
Nguyễn Thị Thu Thảo – General Director. 


II/ Coporate Structure:

Board of Directors


HR Diagram

HR Diagram



III/ Products/ Services:

The key business strategy of our Company based on real estate investment and development:

• Invest and Develop New Urban Area

• Department Stores

• Offices for rent

• Tourist resorts

• Villas

• Commercial real estate services.

• Housing design and construction

We always try to give our customers the best service with the most reasonable price.


The project strategy of our company is Solar New Urban Area. It is the harmonious combination between the pure elements of nature and modern life filled with all the luxurious amenities. Urban ecology is the master plan in order to create new living standards for the real estate market in Vietnam. The project was designed and built by Nha Xinh Consulting.Modern architecture, color harmony, feng sui are all included in Solar city.Master Plan project was studied in order to be suitable in all aspects like landscaping, traffic and trees.

The apartments are multiply designed ensuring the convenience of living process, in which the elements of light, wind are always focused. Gadgets for community activities such as shopping centers, schools, parks, car parks and secure basements are protected 24/24. This is really an ideal environment for community.It is the bridge which connects all dreams.



The whole project




IV/ Place:



Solar City is located in Nha Be district.It is to the south of Ho Chi Minh City, to the east of Long Thanh district (Dong Nai Province) and Can Gio district,to the west of Can Giuoc district (Long An Province) and Binh Chanh district, to the north of district 7. Nha Be people are now living mainly by agriculture and the economy is based on agricultural economy. However, in the near future, it will be a busy urban port city.

With the strength of the bodering the sea, the economic...
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