A Study of the Factors used in Selecting Soft Drinks by the Bangladeshi Consumers Md. Wahidul Habib
Adjunct Faculty, Department of Business Administration, East West University, Dhaka, Bangladesh Email: email@example.com
Dr Nazrul Islam
Professor, Department of Business Administration East West University, Dhaka, Bangladesh Email: firstname.lastname@example.org
& Ahmed Taneem Muzaffar
Senior Lecturer Department of Economics East West University, Dhaka, Bangladesh Email: email@example.com
This paper aims at exploring the factors used in selecting soft drinks by the Bangladeshi consumers. It also includes the comparison of the factors concerned between carbonated and non-carbonated soft drinks. A survey was conducted among the four types of soft drink consumers such as college students, university students, office-goers, and passers-by or visitors. A total of 467 respondents were interviewed from the four groups of drinkers. In analyzing data, both descriptive and inferential statistics were used. To identify the factors related to the selection of the soft drinks, factor analysis was conducted. T-tests were conducted for differentiating the selection-related factors between carbonated and non-carbonated soft drinks. Results show that the factors affecting the selection of soft drinks in Bangladesh are price, brand image, flavor, color, and advertisements. The reasons could be attributed to the income level of the consumers or their parents and the advertisement campaign of the sellers. Results also show that there are significant differences between the factors related to carbonated and non-carbonated soft drinks in Bangladesh. These differences are depicted in taste, digestive and sweetness of the soft drinks.
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Paper No. CB02
An Analysis of the Reasons for Switching of Customers from Public Airlines to Private Airlines in Bangladesh Mujahid Mohiuddin Babu
Lecturer, Department of Business Administration East West University Contact no: 8801716-473993 Fax: 88028812336 Email: firstname.lastname@example.org
Nazrul Islam, PhD.
Professor Department of Business Administration East West University Email: email@example.com
In this present competitive market, the marketers are really having hard time for not only acquiring new customers, but also retaining the existing clientele as many options are alluring the customers to switch. Though performance dissatisfaction is the prime factor of customer switching, price, physical factors related to the product/service, complexity of operations and image are also contributing to the customers’ switching tendency quite significantly. In the developing countries, customers usually prioritize private sector over public sector in respect of quality performance and switch to them if there is option. This study has endeavored to identify the reasons behind the switching tendency of the customers particularly in the aviation industry of Bangladesh which has been experiencing the rise of private airlines in recent years. Different published materials have been consulted initially to uncover the reasons. Primary data were collected through face-to-face interview with the customers of the airlines. The result shows that the prime reasons for switching customers from government to private airlines are concerned with service quality and the orientation of the service providers.
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Paper No. CB03
An Analysis of Users’ Motives of Cellular...